november 2007

This post is from from my other blog here

While I am doing some quick takes here, I also thought it worth mentioning the hub-bub people are on about regarding a recent Google Labs experiment. The basic idea is letting users have some editorial control (reminds me of this (http://patft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=7096214.PN.&OS=PN/7096214&RS=PN/7096214)) in the form of a Digg-style control set. If you haven’t already, you can get basic details at; Google Experimental (http://www.google.com/experimental/a840e102.html) or Googlified (http://googlified.com/2007google-digg-style-experiment) and an expanded take at Venture Beat (http://venturebeat.com/2007/11/29/googles-first-social-search-step-your-vote-please/) (or Google it (http://www.google.com/search?hl=en&newwindow=1&q=Google,+Digg+style,+buttons,+experiment))The main point for me is further reason to be paying attention to User Performance Metrics and Personalized Search. Remember what I was saying (/search-engines/search-engine-optimization/what-every-seo-should-know-about-personalized-search.html) the other day?Maybe someday the Google Toolbar or FireFox Browser (whom Google funds quite well) on your logged in, cross-device/platform Google account, will have something similar to a StumbleUpon ‘thumbs up/down’ type of application. The below cited patent also describes as; “a remove feature selectable object within a web browser application window”. So via web interface or ultimately the toolbar, options avail; “Sometimes the search results include a web page that the user deems undesirable. This web page may be deemed undesirable by the user because the web page is spam, the web page relates to content unrelated to the user's interests, the web page contains content that the user dislikes or finds offensive, or for some other reason.” From; Removing Documents (http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.html&r=1&f=G&l=50&s1=%2220070043721%22.PGNR.&OS=DN/20070043721&RS=DN/20070043721)These are entirely possible scenarios and are once more, potential features attached to a person’s Google account in the near future. There are many potential ranking mechanisms that I have been discussing of late that more and more warrant some consideration. The Series;Part I; Why Google’s Personalized Search is important to you (/search-engines/search-engine-optimization/why-google-personalized-search-is-important-to-you.html)Part II; I have seen the future and it is VERY personal (/search-engines/search-engine-optimization/i-have-seen-the-future-and-it-is-very-personal.html)Part II; What every SEO should know about Google Personalized Search...

This post is from from my other blog here

I just wanted to throw a quick ‘shout out’ and highlight a post from one whacky dude by the name of Michael Martinez (http://seo-theory.com/). For the uninitiated he is one smart fella with a penchant for ranting. How can a brother go wrong? Some folks like him, some don’t. It sounds like my world. Anyway, I have for the most part, avoided this entire Google V. PaidLinks fiasco to this point. Until I have more time to write about it, I am staying in my cave on that one. What I do like is that Michael discusses some of the inherent flaws in the whole PageRank methodology. I am in complete agreement on that and have longed to see better usage of many of the systems/methods that exist out there for them to leverage. I certainly understand the addiction to a link-reliant system, I simply think they can do better.As he also notes, the TBPR was truly a useless metric until recently when Google put the light back on it. I have to wonder if that is its main purpose these days. I can’t see that it is being used primarily for end users to decide on the value of a site. What is more likely is that it is being kept around as part of a real PR Campaign (as in public relations :0)Take a ride; Where to buy PageRankPassing LinksAll in all (another) good read and I thought to pass it along.

This post is from from my other blog here

Social Media Desire; all that Glitters is not GoldSo you fancy yourself a social creature do you? You get all warm and fuzzy inside when the mindless social media traffic hits your site, thrilled by the thought Digging your way to stardom? Are you unsure if using SMM is for you? Well, let’s see if we can’t put some reality to the beast that is the world of Social Media Marketing once and for all… however unlikely that may sound. I recently started an ongoing dialogue with m’homey Jeff (Quip of Search Engine People) as he loves the SMM world and I brush it off with a hearty grunt on most occasions. Our path started in email chit chat and then he posted; 7 Benefits to Engaging in Social Media (http://www.searchenginepeople.com/blog/7-benefits-to-engaging-in-social-media-marketing.html) - which I thought was certainly aimed in my general direction and so I posted about it in my Beer Break a while ago (/news/latest/thursday-beer-break-nov-01.html)- to which he was nice enough to poke me back at the end of this post; (http://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html) Now, I believe it is worth mentioning that I am a believer in SMM having a place in the iMarketing toolbox, it is the value or weight it should receive in importance that I am not as convinced on as others… that’s my basic stance.So let us try another stab at it because I feel the experience is good for people sitting on both sides of the fence or on top of it. Once more I shall play the devils advocate and spike this creature with my lance until it behaves as it should. Let’s get Anti-Social!

This post is from from my other blog here

Hullo peeps… I am Canadian, and fiercely proud of it. The lion’s share of my clients, over the last 10 years, have been Americans. When America has a holiday, in many respects, so do I. In appreciation for my ‘American Cousins', some thanks. I spent last weekend ‘home alone’ with my little darlings all which is all the thanks I need for me life. I decided to sit back and relax for a while.Let's spread some love! I have also been knee deep in patents and other research for my recent post and some slated for later this week(end?)…. While I do that I decided to take a few minutes so throw some love around… Ya can’t buy a link around here, but I do throw them out like tasty treats when the occasion presents itself…The MadHat (http://www.themadhat.com/) – well… for being himself.Bill Slawski (http://www.seobythesea.com/)– for giving me someone to play mental badminton withCharles (http://www.waveshoppe.com/)– smartest non-SEO … SEO guy I know.Jeff (http://www.searchenginepeople.com/blog/) – for being Canadian, UPM visions (and the 12 pack he owes me)Steven (http://www.yellowhousehosting.com/resources/) - for giving me the reporting bugFantoMaster (http://fantomaster.com/) – for the term ‘waxing sectarian’Wolfie (http://www.wolf-howl.com/) – for being a rockstarShana (http://www.mybloglog.com/buzz/community/socialdesire/)(a.k.a theNanny) for all the loveDanny (http://searchengineland.com/), Jill (http://highrankings.com/), Rusty (www.rustybrick.com), Rand (http://www.seomoz.org/), Andrew (http://www.johnon.com/) and more… for being themselves, which gave birth to me. Sphinn (http://www.sphinn.com/)– for giving me something to play withGoogle (http://www.google.com/)/Yahoo (http://www.yahoo.com/) (and sometimes Live) – without ya’ll, what would I do?Matt (http://www.mattcutts.com/blog/)and Aaron (http://seobook.com/)– for the edu-tainmentSearch Engine Journal (http://www.searchenginejournal.com/), TechCrunch (http://www.techcrunch.com/), SlashDot (http://slashdot.org/), WebPro (http://www.webpronews.com/) and SEW Blog (blog.searchenginewatch.com/blog/%20-) for aknowledging that I exist. Sweet stroking... In the end…. I suppose there are 2 spots closest to my old withered heart.. Site Reference (http://forums.site-reference.com/) and WebWork Shop (http://www.webworkshop.net/seoforum/index.php)… 2 places...

This post is from from my other blog here

Twits - Anyone that has been reading for a while will be familiar with my distain for the marketing world nepotism – or as oft termed ‘ pedantic pandering fools’. The enigma John Andrews had a great post with The SEO, the Press, and Pandering (http://www.johnon.com/429/seo-pandering.html) Telecommute and live longer - a recent study has me happy in my track pants as telecommuting it seems eases the stress (http://www.reuters.com/article/technologyNews/idUSN1949776320071120?feedType=RSS&feedName=technologyNews) (hate to see me without it) Internet marketing tips from AL Qaeda - what more can ya say…policing or privacy, a tough go. Read on... (http://mashable.com/2007/11/19/internet-marketing-tips-from-al-qaeda/) Battle copyright infringement - there is an interesting new service start up which will monitor your content for any infringement issues; read up on Attributor (http://www.techcrunch.com/2007/11/04/attributor-launches-service-to-track-copyright-infringement-across-the-web/) or visit their site (http://www.attributor.com/). a finger licking good story (http://searchengineland.com/071120-105144.php) Blog Search – just for fun why don’t you try searching blogs Geo-graphically on Verve Earth (http://www.searchenginecollege.com/2007/11/stanford-startup-lets-you-surf-blogs.html)Blog Worth - How much is YOUR blog worth (http://www.business-opportunities.biz/projects/how-much-is-your-blog-worth/)? This one is only limping in at $40k (I wonder if that’s CAN?). Brother can ya spare a dime…I am dying out here. What the hell is a ‘HuoMah’ anyways? Ha! Google Yeah, what can I say? My love affair continues. Whatta freakin brown noser and poser huh? I have to say though, take away the tin foil hats and they are not altogether a daft bunch over there…. So let’s have some Google news… shall we? One lump or two?

This post is from from my other blog here

Google and Personalized Search Part III : How Personalized Search Works When last I approached this I was explaining some compelling reasons to give personalized search concepts a second look...

This post is from from my other blog here

Personalized Search and User Metric SEOSo have you been listening? You know, when I was saying that understanding Google’s ‘Personalized Search’ (/search-engines/search-engine-optimization/why-google-personalized-search-is-important-to-you.html) would be very important moving forward in...

This post is from from my other blog here

Hello and welcome back to the un-Official Sphinn Awards, or the Sphinners. When we left off over at Search Engine People (http://www.searchenginepeople.com/blog/the-first-unofficial-sphinn-awards-day-1.html), we had just given out some dazzling hardware...

This post is from from my other blog here

That’s right my fine peeps…. Today is day one of the 2 day extravaganza to reward those in the Sphinn-o-sphere that have stood head and shoulders above the rest of...

This post is from from my other blog here

Customization of Content and Advertisements in Publications (http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=/netahtml/PTO/search-bool.html&r=1&f=G&l=50&co1=AND&d=PG01&s1=20070260671.PGNR.&OS=DN/20070260671RS=DN/20070260671)The system revolves around document processing, and, more interestingly, the customization/personalization of content and advertisements in various publication formats; e.g., print form (e.g.,...

This post is from from my other blog here

Are you a Sphinn-o-holic? Do you find yourself with the urge to click whenever you see that little blue star in your web wandering? Perhaps you have Sphinn hooked up...