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28 Jul This post is from from my other blog here What is the best way to learn SEO? Today I launched this years version of my how to learn SEO over at one of my part time gigs at Site Reference. If yer looking for a mighty link fest of How to learn SEO (http://seo.site-reference.com/how-to-learn-seo-in-2008/) theGypsy on Site Reference As SEO evolves, so do the the ways one can learn it. And so I thought it might be interesting to reach out to some of the pros in the search world and see what they felt were the best ways to learn SEO. What is most intriguing is that there was no two answers the same seem we all have our own angle on the best way to learn SEO . While experience is obviously the best way to go what other approaches do the experts advise? .here are some of the...
25 Jul This post is from from my other blog here Latest Search News from the SEM Room on FriendFeed (http://friendfeed.com/rooms/sem)The Inevitable Demise of the Black Hatter (http://www.seoptimise.com/blog/2008/07/the-inevitable-demise-of-the-black-hatter.html) - SEOptimise7 Ways to Lower Your Home Page Bounce Rate (http://www.conversationmarketing.com/2008/07/7-ways-to-lower-your-home-page-bounce-rate.htm) - Conversation MarketingGoogle loses share as Yahoo, Microsoft gain (http://www.comscore.com/press/release.asp?press=2337) - ComScorePPC Keyword Sets: Words to the Wise (http://searchenginewatch.com/showPage.html?page=3630286) - Search Engine WatchSemantic Search Arrives at the Web (http://www.devx.com/semantic/Article/38595/0/page/1) - DevX Yahoo Researcher Seeks to Combine Semantic Search Methods (http://blog.searchenginewatch.com/blog/080723-120701) - Search Engine WatchGoogle on One Boxes and Grouping Result Types to Fill Informational Needs (http://www.seobythesea.com/?p=1095) - SEO by the SeaWill Software Patents (Including On Search Algorithms ) Go Away? (http://searchengineland.com/080722-085339.php) -Search Engine LandWordButler: New Keyword Tool Not Quite Ready for the Big Leagues (http://www.polepositionmarketing.com/emp/wordbutler-keyword-tool/) - Pole PositionProof You Can Buy Your Way to No. 1 on Google Yahoo (http://www.smallbusinesssem.com/buy-your-way-to-number-one/1232/) - Small Business SEMNegative keyword research tips (http://www.getelastic.com/negative-keyword-research-tools-tips/) - Get Elastic Latest SEO News from the Learn SEO...
23 Jul This post is from from my other blog here Understanding Ranking Signals in a Modern Search WorldI was reading a post from Dave Naylor the other day in which he was musing over what hes seen as a shift in ranking signals and weights (http://www.davidnaylor.co.uk/maybe-links-arent-important-anymore.html) over at Google. In short, he seems to be noticing movement in the dominance of links as a ranking factor. Why do they do it?One of the more important things to consider is that for a (nodal) link centric search engine aspects such as spam detection are often easier. What I mean is that if we valuate links heavily, it effectively funnels spammers down the path of link spam to ultimately rank. This means that it is exponentially easier than if we used a more balanced set of factors which could be manipulated.The balance that one would need to weigh is between search quality and web spam control. Certainly not a task I envy....
21 Jul This post is from from my other blog here A Google guide to spam detection We all know your friend an mine Matt Cutts, over at the Google Web Spam team but how exactly do they go about detecting and curtailing web spam? While there are a wide variety of tools at their disposal, historical factors are easily one of the more powerful methods. In the last offering in our series on historical ranking factors, were going to look at some ways they are used to detect spam. Now, this isnt an education for spammers in as much as I wanted to give everyone some knowledge in hopes they arent needlessly flagged for earnest efforts.
18 Jul This post is from from my other blog here Latest Search Marketing News from the SEM Room on FriendFeed (http://friendfeed.com/rooms/sem) Scour - a new social search engine (http://socialcmsbuzz.com/scour-the-social-search-engine-launches-13072008/) - Social CMS Why The Google Keyword Tool Is Useless For SEO, Even With Exact Numbers (http://smackdown.blogsblogsblogs.com/2008/07/15/why-the-google-keyword-tool-is-useless-for-seo-even-with-exact-numbers/) - SmackDown .Me and .Pro Domains to Go on Sale (http://blog.searchenginewatch.com/blog/080716-115602) - Search Engine Watch 7 Ways to Lower Your Home Page Bounce Rate (http://www.conversationmarketing.com/2008/07/7-ways-to-lower-your-home-page-bounce-rate.htm) - Conversation Marketing Video Optimization and Analytics: A closer look at YouTube Insight (http://www.10e20.com/blog/2008/07/15/video-optimization-and-analytics-a-closer-look-at-youtube-insight/) - 10e20 Yahoo Directory bug lets you see your competitors clients (http://www.blogstorm.co.uk/yahoo-directory-bug-lets-you-see-your-competitors-clients/) - Blog Storm Conversion and PPC: Can you start small? (http://www.lunametrics.com/blog/2008/07/13/conversion-ppc-start-small/) - Luna Metrics Google playing with voting buttons again (http://www.techcrunch.com/2008/07/16/is-this-the-future-of-search/)- TechCrunch The fallacy of SEO celebrity (http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity/) - Top Rank SEO Feasability - when it's a good idea and isn't (http://hamletbatista.com/2008/07/17/the-seo-feasibility-report-when-seo-is-a-good-idea-and-when-it-isnt/)- Hamlet Batista Blog Latest SEO news from the Learn SEO Room...
17 Jul This post is from from my other blog here .... but too few to mention. For what is a man, what has he got? If not himself, then he has naught. To say the things he truly feels; And not the words of one who kneels. The record shows I took the blows - And did it my way! ..I'm just sayin'
17 Jul This post is from from my other blog here It's about the pool player, not the cue This morning the most wondrous Ann Smarty posted a exceedingly groovy list of tools that rock! (http://www.searchenginejournal.com/seo-tools/7299/) Not to be left out I thought I would take this opportunity to mention we have a pretty good list here on the trail as well . See our SEO Tools section (http://www.huomah.com/Tools/Search/Search-Marketing-Tools.html)for more (80+ tools in total). It is important to note that tools are only as good as the practitioner using them. What that means is your methods and theories of SEO dictate which tools and how you use them. A tool alone cannot make your programs better that is up to you. I would also note that I advise using more than one tool for any part of your research and development as trusting a single source for data is often a recipe for failure now go...
16 Jul This post is from from my other blog here Do they care about those that help build them? (I wasn't going to post this, but thanks to Li Evans first step (http://www.searchmarketinggurus.com/search_marketing_gurus/2008/07/social-news---i.html) , and the support of others - the die is cast)I took a day away from the world of social to spend some long needed time with my family. It seemed some retrospective evaluation was needed, emotionally and financially. In the end analysis there is every reason to wonder why I play in Social Media at all (and I mean media not networking)? A few things are for certain;I dont actually care for power user popularity (only real peeps liking me)I have never made a dime for my efforts - so no financial gain The management of these websites are less than appreciative (this is the big one)In my musings and ranting over the last couple days, more than a few folks told me that these websites...
13 Jul This post is from from my other blog here Your guide to creating natural link profiles Using your keyword research when crafting link profiles is extremely important for both internal and external tagging. Crafting link profiles is all about related diversity. What I mean by that is we want to have a diversified link text collection that is made of up related phrasings and creates a theme in the eyes of a search engine. A full featured link profile for a given page or website should be diverse in links texts as well as timing of the links. Search engines look for anomalies in these areas and can discount or devalue your links if it believes them to be artificially crafted. I would say the thresholds are likely reasonably high (for major link spammers) but it is still an area of interest and potentially concern.Beyond the fact that there is the potential for running afoul of the search engines,...
11 Jul This post is from from my other blog here Search Marketing news; from the SEM Room (http://friendfeed.com/rooms/sem) on FriendFeedMe.dium Launches Real Time Social Search (http://searchengineland.com/080710-000001.php) Search Engine Land Top-Down and Bottom-Up Semantics (http://altsearchengines.com/2008/07/08/top-down-and-bottom-up-semantics/) - Alt Search EnginesReputation Crises Management: 8 SEO Triage Tips (http://www.aimclearblog.com/2008/07/08/reputation-crises-managment-8-seo-triage-tips/) - Aim ClearB2B SEO/SEM: Interview with Fred Yee of ActiveConversion and FoundPages (http://adwordsconsultant.blogspot.com/2008/07/interview-mp3-with-fred-yee-of.html#) - Brian CarterYou and A with Matt Cutts Video (from SMX) (http://video.google.com/videoplay?docid=5725413130407531172&hl=en) - Google VideoRevisiting Content-Phobia In Paid Search (http://searchengineland.com/080707-110341.php) - Search Engine LandHow to Analyze and Improve the Bounce Rate for Your Website (http://www.doshdosh.com/how-to-analyze-and-improve-your-bounce-rate/) - sub by Garrett Pierson (http://friendfeed.com/yourseomentor) Latest SEO news; from the Learn SEO Room (http://friendfeed.com/rooms/learnseo) on FriendFeedAre .co.uk Domains Having an Increased Influence in Google UK Algorithm? (http://blog.seoptimise.com/2008/07/are-couk-domains-having-an-increased-influence-in-google-uk-algorithm.html)- SEOptimize (sub Andy Roberts (http://friendfeed.com/andyroberts) ) Post by Aaron Wall on the dying SEO Consulting Services (http://www.seobook.com/seo-consulting-services) - Sub by Garrett Pierson (http://friendfeed.com/yourseomentor) Recip links - SEO's long standing contradiction (http://www.searchenginejournal.com/reciprocal-linking-seos-longstanding-contradiction/7194/) - Search Enine JournalTrade You...
10 Jul This post is from from my other blog here Another rant to all those SEO Jokers You know what? . I feel a rant coming on, either run screaming now, or hold on for the ride. Ok . Now listen up my little SEO apostles, stop looking for the secret sauce and the magic bullet. I am getting so damn tired of reading so called tips of how you can get a leg up on the competition. I am talking everything from black hat to (so-called) keyword sniping and the LSI bandwagon. Stop creating garbage sites with the hope of monetizing it with some crappy thin affiliate schemes, PPC arbitrage or whatever the get-rich-quick flavour of the day is. Cease and desist with the 3 way links and arrest the development of your satellite sites. Just give it a break!I am so tired of people posing as marketing professionals writing about how to game the system to make a few bucks....
08 Jul This post is from from my other blog here Understanding historical ranking factors for content creation/management plans Does your content creation and management plan consist of merely a fire-and-forget-it perspective? Then you may be missing out on ways to not only strengthen existing rankings but bolstering new ones. You may be making costly mistakes without even knowing it. Today, were going to look at how historical ranking factors can come into play with your content plans. A while ago I discussed historical ranking factors for link builders and at the time felt there was more within these patents to be discussed . So lets jump right in and look at how some of these factors can be mined for content development and management perspectives.
07 Jul This post is from from my other blog here Just a few notes for a Monday morning; Collective Thoughts while Social Media Marketing is far sexier than SEO, I have tried my best not to publish too much on the topic here as I like to stay close to SEM and more specifically SEO. So what to do with those SMM musings? For the next while I am going to be publishing social goodiness over on Collective thoughts (http://collective-thoughts.com/) as Brian (http://nowsourcing.com/blog/), Andy (http://andybeard.eu/), Shana (http://www.socialdesire.com/) , Mark (http://www.alistseo.com/) and (of course) Tim (http://timnash.co.uk) decided to extend a friendly hand to yours truly. Id like to thank them for their interest, no matter how short sighted (hee hee) and pass along my first post; Plurk and intimate guide for the socially inclined (http://collective-thoughts.com/2008/07/03/insight-into-the-world-of-plurk/) SEO Superlatives another recent path led me into another collective of sorts (http://www.chris-hooley.com/2008/06/23/the-seo-superlatives-committee-announced-kinda/) to help bring...
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