june 2008

People often ask why they should invest in a hosted web application. Paying a monthly fee for someone else’s software doesn’t sound like a very good deal at first. I recently joined MightyMerchant’s team, and I can tell you from personal experience, hosted web solutions are a very good deal! I wasted thousands of dollars and hours trying to get an expensive desktop application to do the job I wanted before finally giving up. A little research led me to web-hosted applications, and I quickly realized the benefits of having a professional team of programmers and developers at my disposal. Web-hosted solutions absolutely make the most sense for business owners who want a profitable web presence.

There are a few people who seem to have an innate knowledge of the mechanics behind those glossy webpages we love to surf. They don’t mind spending the extraordinary amount of time and effort it takes to get professional results. Those are the people who’ll tell you you’re better off buying the software. Without their training and experience, you’re treating your business like a DIY project. I’m going to give you the same advice you’ve heard from friends the world over. “Save yourself the headache and hire a professional!” Personally, I’d rather enter a few dozen lines of copy, download an image or two, and go to lunch. I’m happy to let the professionals do the work for me. At the end of the day, I’ll total the sales and smile. Teh nice.

I shared my experience comparing hosted web solutions and desktop applications in detail on the MightyMerchant website.

Paige Pryor joined MightyMerchant in June as the new Account and Project Manager and self-appointed Environmental Coordinator. Her background and experience in marketing, sales, and database administration led her to web-hosted solutions as a convenient and cost-efficient method of relaying products and services to customers.

A brand is more than the domain name you buy. It’s more than what gets typed up on your business cards and even more than your logo. What’s more, even small businesses, not just large corporations like Nike or Gap, must think about their branding.

A brand is the entire picture of how you present your company to the world. It encompasses your job and how you do it, and your perceived value to every potential customer. An effective brand means that when you speak with a potential customer you can immediately move past the “so what do you do?” discussions and get right to the real issues–namely how your business can solve that customer’s problem. They already know what you do, because that’s part of your brand and message.

MightyMerchant has clarified our own messages of how our name relates to the services we offer, which has changed in some important ways since we opened up shop 12 years ago. Customers who have been with us for several years were first introduced to us through our corporate name, Datahost. We built our business around the MightyMerchant Ecommerce platform, and now we have a new marketing division, HEROWeb. Where does all of this fit into our branding?

We have always been involved in all of the varied aspects of life on the Internet: web design, website hosting, online marketing and search engine optimization, programming, and ecommerce. With such a wide range of services, we have needed to craft specific message for our different audiences - and we have several of them! Successful branding means that you know your target audience, you know the many different “buying personas” of the people you are likely to do business with, and you fine-tune your message for each one. It’s not always easy to do that, and the message often requires frequent adjustment as your business grows and changes.

When we formed our business in 1996, we called ourselves Datahost. The name conveyed the services of a hosting company, which we were, but we quickly grew into much more than that. Our web design and hosting business was built on the success of our MightyMerchant Ecommerce platform, which is the full-featured platform that we developed to offer shopping carts and richly integrated services for those seeking easy and customizable ecommerce websites or content management sites. For customers looking for an ecommerce platform, leading with the name MightyMerchant made sense and continues to make sense.

But like many companies, our offerings and business relationships evolved. Over time, we found that the ecommerce platform was irrelevant and confusing to some of our very important customers. While most of our sites are in fact ecommerce, many are not. Those potential customers that did not sell things online were not looking for a product named MightyMerchant, because the “merchant” aspect did not fit their business model, and hence turned some of our prospects against us. After focusing on our local message of ...