october 2007

Apparently it is healthy to swear at work to combat stree, according to a recent Bristish Study.

"A study of leadership styles by the academics at the University of East Anglia found the use of "taboo language" boosted team spirit..."

So next time you are feeing the stress due to the latest Google Dance or Yahoo! Weather watch, feel free to swear and blame it on being stressed. :)

I recently saw a press release from a company (wo will remin nameless) boasting about the number of weekly impressions they manage on behalf of their clients. It was along the lines of:

"managing over 3 million impressions weekly on behalf of our clients"

Whilst it appears to be an impressive stat, does it really mean anything?  Impressions are not - in any way, shape or form - a measure of how a good a company is managing your Ad Words campaign.  Rather, it just says they are bidding (on behalf of their clients) on some highly searched keywords.

A better measure - at least for the informed - is to call out heir average ROI or CTR.

Impressions are meaningiless.  The Pay Per Click / Paid Search industry needs to evolve to establish an agreed set of criteria in which companys can be judged.  Either by becoming a defacto standard or SEMPO stepping up to the plate and putting down guidelines.

Otherwise, everyone in the industry is going to be tarnished with the same brush of making figures say what you need them to say.