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27 May This post is from from my other blog here Social commerce... While the term was coined by VC David Beisel, it is Steve Rubel who brought a comprehensive definition to the new trend:“Social commerce can take several forms, but in sum it means creating places where people can collaborate online, get advice from trusted individuals, find goods and services and then purchase them. It shrinks the research and purchasing cycle by creating a single destination powered by the power of many.”The VC and the Blogger sketched the main lines of social commerce back in those days. It's important to notice that while we witness an evolution of social commerce ... Click here to read the entire blog post
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