 |  | |||||||
|
13 Sep This post is from from my other blog here In our latest interview, Charlene Li joins us to discuss the Groundswell – what it is, what it means to marketers and why trying to contain the groundswell just doesn’t work.. such as the ill-fated Streisand effect. Why its really about relationships, not the latest technology fad and how low-involvement brands can effectively leverage the Groundswell to create conversation and community.
| ||||||||
 |  |
by 
