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31 Oct This post is from from my other blog here  Image fetched on blogs.zdnet.comWho can't say that his reader isn't blowing up with posts about Google's answer to Facebook's SocialAds: OpenSocial? The conversation is very interesting indeed as it sets new rules for online advertisers, search engine optimizers, and all professionals implied in the Web economy.As this comes as no breaking news (Mike Arrington twittered on sunday about the Google's "Maka-maka" conference in Hawai), I'd rather talk about the non-Facebook-and-Google parties that are part of the equation too. Marc Canter is delighted to hear about the news. Obviously, Google is releasing a tool that opens up social networks to one another. ...Click here to read the entire blog post
31 Oct This post is from from my other blog here Image fetched on blogs.zdnet.comWho can't say that his reader isn't blowing up with posts about Google's answer to Facebook's SocialAds: OpenSocial? The conversation is very interesting indeed as it sets new rules for online advertisers, search engine optimizers, and all professionals implied in the Web economy.As this comes as no breaking news (Mike Arrington twittered on sunday about the Google's "Maka-maka" conference in Hawai), I'd rather talk about the non-Facebook-and-Google parties that are part of the equation too.Marc Canter is delighted to hear about the news. Obviously, Google is releasing a tool that opens up social networks to one another. ...Click here to read the entire blog post
31 Oct This post is from from my other blog here  Where Sphinn allowed online marketers to connect, Gooruze allows them to exchange. I wrote about Gooruze a few days after it opened, saying that I would try it. I did. And I'm pretty satisfied so far.There's 3 things that I value on this social platform:1. Some of the top online marketers are active on the network and open to share opinions and ideas with others.2. The homepage is a mini-feed of the whole network's activity, keeping you updated on the members' latest moves as soon as you step in the network.3. I'm amazed to have found people interested in my ...Click here to read the entire blog post
31 Oct This post is from from my other blog here Where Sphinn allowed online marketers to connect, Gooruze allows them to exchange. I wrote about Gooruze a few days after it opened, saying that I would try it. I did. And I'm pretty satisfied so far.There's 3 things that I value on this social platform:1. Some of the top online marketers are active on the network and open to share opinions and ideas with others.2. The homepage is a mini-feed of the whole network's activity, keeping you updated on the members' latest moves as soon as you step in the network.3. I'm amazed to have found people interested in my ...Click here to read the entire blog post
30 Oct This post is from from my other blog here Here's two voices that say the same thing, but serve two very different purposes:  On one hand Robert Gorell from Grokdotcom shares the results of a survey from the UC-Berkeley's Boalt School of Law that says:"Consumers fundamentally misunderstand the rules of the marketplace, up to 75% of consumers think as long as a site has a privacy policy it means it won't share data with third parties. They equate the presence of the policy with substantive privacy rules."Gorell's advice to its audience is to work on making their privacy statement over obvious to preserve their brands' trust (and therefore still get ...Click here to read the entire blog post
30 Oct This post is from from my other blog here Here's two voices that say the same thing, but serve two very different purposes: On one hand Robert Gorell from Grokdotcom shares the results of a survey from the UC-Berkeley's Boalt School of Law that says:"Consumers fundamentally misunderstand the rules of the marketplace, up to 75% of consumers think as long as a site has a privacy policy it means it won't share data with third parties. They equate the presence of the policy with substantive privacy rules."Gorell's advice to its audience is to work on making their privacy statement over obvious to preserve their brands' trust (and therefore still get ...Click here to read the entire blog post
29 Oct This post is from from my other blog here  Image fetched at: Kkborg's Weblog The recent Google's search policy changes regarding Pagerank has had the SEO world shaking. Even though it was reported that it didn't have any significant impact on the traffic of the victimized blogs, it did raise a lot of questions regarding what was happening to Google. Google's operating system is very 1.0, with an algorythm focused on semantics, links and individual targeting to hierarchize the information. This technology has drawbacks that online advertisers are continually more critical about.Google doesn't mind when Adwords' accuracy is dictated by the higher bidder. However, they mind when their natural ...Click here to read the entire blog post
29 Oct This post is from from my other blog here Image fetched at: Kkborg's Weblog The recent Google's search policy changes regarding Pagerank has had the SEO world shaking. Even though it was reported that it didn't have any significant impact on the traffic of the victimized blogs, it did raise a lot of questions regarding what was happening to Google. Google's operating system is very 1.0, with an algorythm focused on semantics, links and individual targeting to hierarchize the information. This technology has drawbacks that online advertisers are continually more critical about.Google doesn't mind when Adwords' accuracy is dictated by the higher bidder. However, they mind when their natural ...Click here to read the entire blog post
27 Oct This post is from from my other blog here I love the "the network is the platform", and "users add value".It's that simple.While I agree with his definition, I think there's a missing piece to it: social dynamics. I've recently noticed that top tech bloggers earned their rank thanks to their SEO skills.However, when those same persons try to launch micro social platforms for members to interact and participate, well they're not there yet.You can check out my recent analysis on the matter on Gooruze. My point is that even with the greatest database, you still need to excel in knowing how to make people connect in between each ... Click here to read the entire blog post
27 Oct This post is from from my other blog here I love the "the network is the platform", and "users add value".It's that simple.While I agree with his definition, I think there's a missing piece to it: social dynamics. I've recently noticed that top tech bloggers earned their rank thanks to their SEO skills.However, when those same persons try to launch micro social platforms for members to interact and participate, well they're not there yet.You can check out my recent analysis on the matter on Gooruze. My point is that even with the greatest database, you still need to excel in knowing how to make people connect in between each ... Click here to read the entire blog post
26 Oct This post is from from my other blog here If we had to summarize this week in two words, it would be: Fire and Google.1. Fire in Southern California, ravaging acres of land and thousands of homes. The tech community was particularly excited by this natural disaster, since it proved that Google Maps and Twitter were far more reliable communication tools in case of emergencies.2. Fire from the top-bloggers, after Google changed its Pagerank policies, a 2 PR point loss for any blogger using paidlinks, or some similar linking system. The blogosphere is confronting Google now, spitting at the search engine juggernaut, and threatening to go search somewhere else, ... Click here to read the entire blog post
26 Oct This post is from from my other blog here If we had to summarize this week in two words, it would be: Fire and Google.1. Fire in Southern California, ravaging acres of land and thousands of homes. The tech community was particularly excited by this natural disaster, since it proved that Google Maps and Twitter were far more reliable communication tools in case of emergencies.2. Fire from the top-bloggers, after Google changed its Pagerank policies, a 2 PR point loss for any blogger using paidlinks, or some similar linking system. The blogosphere is confronting Google now, spitting at the search engine juggernaut, and threatening to go search somewhere else, ... Click here to read the entire blog post
26 Oct This post is from from my other blog here  Here's an initiative that's worth blogbuzzing: Wellsphere, a company that focuses on building health-conscious communities on the Internet, has teamed up with Stanford University to launch Be Well@Stanford. The site applies the techniques of social networking to wellness and fitness. The creation of the online network was encouraged by Senior Associate Athletic Director Eric Stein, who's a former Princeton Associate. “From day one the goal has been a University-wide wellness program.”I see a great potential in this initiative:1. It's a new social way to get into a healthy habit.2. Being on a campus, and launched by the university itself, the website ...Click here to read the entire blog post
26 Oct This post is from from my other blog here Here's an initiative that's worth blogbuzzing: Wellsphere, a company that focuses on building health-conscious communities on the Internet, has teamed up with Stanford University to launch Be Well@Stanford.The site applies the techniques of social networking to wellness and fitness. The creation of the online network was encouraged by Senior Associate Athletic Director Eric Stein, who's a former Princeton Associate. “From day one the goal has been a University-wide wellness program.”I see a great potential in this initiative:1. It's a new social way to get into a healthy habit.2. Being on a campus, and launched by the university itself, the website ...Click here to read the entire blog post
26 Oct This post is from from my other blog here Facebook might be merging on the Microsoft highway, and Google flying away from the PageRank method, it shouldn't keep me from focusing on my present project: How to successfully create your Facebook group.Until now, I've figured out the reason for creating a group, and the group activities that will lead members to interact in between each other and have fun.Here's my observation of the day: Strategically invite people that are hypersocial on their network. Not all your members should have this criteria,but just a few. That's enough. As well, even it out by getting people that usually don't blend in ... Click here to read the entire blog post
26 Oct This post is from from my other blog here Facebook might be merging on the Microsoft highway, and Google flying away from the PageRank method, it shouldn't keep me from focusing on my present project: How to successfully create your Facebook group.Until now, I've figured out the reason for creating a group, and the group activities that will lead members to interact in between each other and have fun.Here's my observation of the day: Strategically invite people that are hypersocial on their network. Not all your members should have this criteria,but just a few. That's enough. As well, even it out by getting people that usually don't blend in ... Click here to read the entire blog post
24 Oct This post is from from my other blog here  Lee Oden was sending out invites to his readers to join the not so hot anymore Pownce (funded and buzzed in June 2007). I was actually really curious to see what was the real difference between Twitter and Pownce.First I was surprised by the similarity in the choice of design. - Try to figure out which one is whichFirst difference is that the equivalent of Twitterific is directly available on the site (desktop software), which is a little plus for novice users. Pownce has also the advantage of showing links to your other networks, which is valuable for networking matters. Mostly, you ...Click here to read the entire blog post
24 Oct This post is from from my other blog here Lee Oden was sending out invites to his readers to join the not so hot anymore Pownce (funded and buzzed in June 2007). I was actually really curious to see what was the real difference between Twitter and Pownce.First I was surprised by the similarity in the choice of design.-Try to figure out which one is whichFirst difference is that the equivalent of Twitterific is directly available on the site (desktop software), which is a little plus for novice users. Pownce has also the advantage of showing links to your other networks, which is valuable for networking matters. Mostly, you ...Click here to read the entire blog post
24 Oct This post is from from my other blog here gave a few tips yesterday on this regard, which kinda left me wondering if I was on the right track.My group had no real raison d'etre - purpose of being - no element that linked people together to form a group. So I really gave it a lot of thoughts, and finally came out with a structured idea:1. From your company's DNA to your group's leitmotivHyve Up has one unique feature: video interviews of Web 2.0 personalities. These videos are the main muses for my posts. I ... Click here to read the entire blog post
24 Oct This post is from from my other blog here gave a few tips yesterday on this regard, which kinda left me wondering if I was on the right track.My group had no real raison d'etre - purpose of being - no element that linked people together to form a group. So I really gave it a lot of thoughts, and finally came out with a structured idea:1. From your company's DNA to your group's leitmotivHyve Up has one unique feature: video interviews of Web 2.0 personalities. These videos are the main muses for my posts. I ... Click here to read the entire blog post
23 Oct This post is from from my other blog here  I recently opened a Facebook group for Hyve Up. Primarily, the purpose of the group is to create long lasting relationships with my readership. I'm still the only member of this group since I still haven't figured out how I want the group members to interact.Sure I can have members contribute by letting them post insightful post links, videos and pictures. However, it's still hard to figure out what's going to attract and retain members.So I've decided to go with what Hyve Up had that kind of singles it out from the other tech blogs: Interviews of Web 2.0 ...Click here to read the entire blog post
23 Oct This post is from from my other blog here I recently opened a Facebook group for Hyve Up. Primarily, the purpose of the group is to create long lasting relationships with my readership. I'm still the only member of this group since I still haven't figured out how I want the group members to interact.Sure I can have members contribute by letting them post insightful post links, videos and pictures. However, it's still hard to figure out what's going to attract and retain members.So I've decided to go with what Hyve Up had that kind of singles it out from the other tech blogs: Interviews of Web 2.0 ...Click here to read the entire blog post
22 Oct This post is from from my other blog here Ouch,Gooruze is getting the buzz, and I'm starting to wonder if that's a good thing. I've just spent an hour writing my first post on the site, explaining my strategy behind Hyve Up, and encouraging people to discuss blogging strategies.I press "add" and everything disappears. I try to hit back, but the text hadn't been saved by any cache. By the time I do that, the server forgot who I was, so I was not logged in anymore. I quickly use the search box, type my pseudo to land back on my profile, and find out that there's 0 results ... Click here to read the entire blog post
22 Oct This post is from from my other blog here Ouch,Gooruze is getting the buzz, and I'm starting to wonder if that's a good thing. I've just spent an hour writing my first post on the site, explaining my strategy behind Hyve Up, and encouraging people to discuss blogging strategies.I press "add" and everything disappears. I try to hit back, but the text hadn't been saved by any cache. By the time I do that, the server forgot who I was, so I was not logged in anymore. I quickly use the search box, type my pseudo to land back on my profile, and find out that there's 0 results ... Click here to read the entire blog post
22 Oct This post is from from my other blog here  Blogrush is probably the best blogging tool release of 2007, and yet probably the worst project management of the year...On one hand, it got so much buzz when it came out that most bloggers sang praises about how John Reese has the skills to jumpstart an overwhelming online buzz. On the other hand, John Reese sold us nothing but a concept. There was no software engineering intelligence behind the product to make a positive start.Now most of us often receive emails from the Blogrush team to keep us posted on the 2.0 version of the service. You've probably received this ...Click here to read the entire blog post
22 Oct This post is from from my other blog here Blogrush is probably the best blogging tool release of 2007, and yet probably the worst project management of the year...On one hand, it got so much buzz when it came out that most bloggers sang praises about how John Reese has the skills to jumpstart an overwhelming online buzz. On the other hand, John Reese sold us nothing but a concept. There was no software engineering intelligence behind the product to make a positive start.Now most of us often receive emails from the Blogrush team to keep us posted on the 2.0 version of the service. You've probably received this ...Click here to read the entire blog post
20 Oct This post is from from my other blog here  The hype is growing around the new social networking place for online marketers that launched on October 16: Gooruze. Basically, it is a direct competitor to Sphinn, except that their approach is much more Facebook oriented. Gooruze uses the same robust platform that already powers the successful Minti.com network.Duncan Riley, a founding Gooruze of the network, explains the motivations behind the new social place: "(Online marketing) isn’t exactly an under-represented vertical, and there are many, many good SEO and general online marketing sites out there. What does lack though is accessible content, particularly for folks who may be starting ...Click here to read the entire blog post
20 Oct This post is from from my other blog here The hype is growing around the new social networking place for online marketers that launched on October 16: Gooruze. Basically, it is a direct competitor to Sphinn, except that their approach is much more Facebook oriented. Gooruze uses the same robust platform that already powers the successful Minti.com network.Duncan Riley, a founding Gooruze of the network, explains the motivations behind the new social place: "(Online marketing) isn’t exactly an under-represented vertical, and there are many, many good SEO and general online marketing sites out there. What does lack though is accessible content, particularly for folks who may be starting ...Click here to read the entire blog post
19 Oct This post is from from my other blog here Sure that this year's Web 2.0 Summit has gathered a lot of fab Web people. I met Marc Canter in the lounge, ceo, chairman and founder of Broadband Mechanics. What a jolly old fellow, and incredibly bright! I had the choice between English, Italian and German to talk with the guy (and a little French).More interesting is its company's latest product, People Aggregator. The guy knows his pitch so well that I couldn't catch everything he was telling me, but I got the gist of it: Basically,it's anew open-source social networking platform. At first, I thought Ning. "Yes", he nodded, ...Click here to read the entire blog post
19 Oct This post is from from my other blog here Sure that this year's Web 2.0 Summit has gathered a lot of fab Web people. I met Marc Canter in the lounge, ceo, chairman and founder of Broadband Mechanics. What a jolly old fellow, and incredibly bright! I had the choice between English, Italian and German to talk with the guy (and a little French).More interesting is its company's latest product, People Aggregator. The guy knows his pitch so well that I couldn't catch everything he was telling me, but I got the gist of it: Basically,it's anew open-source social networking platform. At first, I thought Ning. "Yes", he nodded, ...Click here to read the entire blog post
17 Oct This post is from from my other blog here For Blog Action Day, I wrote a post on how using the Internet was a real energy consuming activity, and suggested that despite the good intentions of Blog Action Day, it mostly generated a consequential power waste.Here is Aaron Swartz' answer to this idea, and his view of bloggers and the environment in general: View more videos and suscribe to Youtube's channel   For all your software offshoring needs: Venus
17 Oct This post is from from my other blog here For Blog Action Day, I wrote a post on how using the Internet was a real energy consuming activity, and suggested that despite the good intentions of Blog Action Day, it mostly generated a consequential power waste.Here is Aaron Swartz' answer to this idea, and his view of bloggers and the environment in general: View more videos and suscribe to Youtube's channel For all your software offshoring needs: Venus
17 Oct This post is from from my other blog here The purpose of Hyve Up is to use the blogs of the people I interviewed as the muses for my own posts. I'll also admit that with some blogs, I just get addicted to. On the Twitter blog, Biz Stone very often offers links to other sites that give a funky and original vision of Twitter. Lawrence Coburn on Sexy Widget is into FB apps, and constantly compares them to widgets. And Brian Solis regularly writes posts to coach PR pros (and everybody else) in their 2.0 activities.Web 2.0 PRing is a hot topic these days. Controversially, it tends to ... Click here to read the entire blog post
17 Oct This post is from from my other blog here The purpose of Hyve Up is to use the blogs of the people I interviewed as the muses for my own posts. I'll also admit that with some blogs, I just get addicted to. On the Twitter blog, Biz Stone very often offers links to other sites that give a funky and original vision of Twitter. Lawrence Coburn on Sexy Widget is into FB apps, and constantly compares them to widgets. And Brian Solis regularly writes posts to coach PR pros (and everybody else) in their 2.0 activities.Web 2.0 PRing is a hot topic these days. Controversially, it tends to ... Click here to read the entire blog post
15 Oct This post is from from my other blog here  Back when I interviewed Jack Dorsey, founder and CEO of Twitter, I remember feeling a blank when, to the question "what is your big market differentiator?", he said:"We're focused on doing one thing and do it very well. Our one thing is to provide the means to answer the question: "What are you doing?". I think a simple good focus on one thing is something that not a lot of people do."I felt a blank right then because I thought Jack was going to give me the gist of its marketing strategy, and got only the "do one thing" answer.Yesterday, ...Click here to read the entire blog post
15 Oct This post is from from my other blog here Back when I interviewed Jack Dorsey, founder and CEO of Twitter, I remember feeling a blank when, to the question "what is your big market differentiator?", he said:"We're focused on doing one thing and do it very well. Our one thing is to provide the means to answer the question: "What are you doing?". I think a simple good focus on one thing is something that not a lot of people do."I felt a blank right then because I thought Jack was going to give me the gist of its marketing strategy, and got only the "do one thing" answer.Yesterday, ...Click here to read the entire blog post
14 Oct This post is from from my other blog here Blogging for Blog Action Day  On June 19th 2007, Google announced its involvement in the development of electric cars in terms of research and active investing. The RechargeIT project consists in developing a sun-powered battery reliable enough to run on specifically designed cars.There's a good reason why Google needs to publicize its green thumb: The search engine company is one of the biggest energy consumer on this planet, and its constant growth makes this situation worth everyday.The Internet consumes energy, therefore it pollutes, and that's a fact.Sometimes, people brag and say: "Google's main activity is not search, didn't you know? (you ...Click here to read the entire blog post
14 Oct This post is from from my other blog here Blogging for Blog Action Day On June 19th 2007, Google announced its involvement in the development of electric cars in terms of research and active investing. The RechargeIT project consists in developing a sun-powered battery reliable enough to run on specifically designed cars.There's a good reason why Google needs to publicize its green thumb: The search engine company is one of the biggest energy consumer on this planet, and its constant growth makes this situation worth everyday.The Internet consumes energy, therefore it pollutes, and that's a fact.Sometimes, people brag and say: "Google's main activity is not search, didn't you know? (you ...Click here to read the entire blog post
12 Oct This post is from from my other blog here How many of us really pay attention to their Twitter lifestreams? The author of the Teach 42 blog actually did pay attention for a day, and gave a summarized transcript: The scenario looks like a Tarantino movie: While Susan is teaching a class, Emy's grandpa opened a Facebook profile. David is at the Regional Office of Education working on Illinois’ state technology plan, and eventually Mark Wagner suggested putting it on a wiki and shared the link to the Palm Springs Tech Plan wiki that he worked on last week.In a very simple manner, this post summarizes the reality of ... Click here to read the entire blog post
12 Oct This post is from from my other blog here How many of us really pay attention to their Twitter lifestreams? The author of the Teach 42 blog actually did pay attention for a day, and gave a summarized transcript: The scenario looks like a Tarantino movie: While Susan is teaching a class, Emy's grandpa opened a Facebook profile. David is at the Regional Office of Education working on Illinois’ state technology plan, and eventually Mark Wagner suggested putting it on a wiki and shared the link to the Palm Springs Tech Plan wiki that he worked on last week.In a very simple manner, this post summarizes the reality of ... Click here to read the entire blog post
12 Oct This post is from from my other blog here My latest interview was with Chase Norlin, ceo of Pixsy, a powerful image and video search engine. Pixsy is becoming a leader in media search engine, a little behind Blinkx.Pixsy's technology is based on creating a thumbnail for every media items, which is then analyzed and filed by a technologically advanced pattern recognition software. Pixsy is much more though. In terms of marketing, Pixsy has developed a cool widget that publishers can post on their sites. It allows users to do their photo and video search without leaving the site. Plus publishers get a step in the media search business.Why ... Click here to read the entire blog post
12 Oct This post is from from my other blog here My latest interview was with Chase Norlin, ceo of Pixsy, a powerful image and video search engine. Pixsy is becoming a leader in media search engine, a little behind Blinkx.Pixsy's technology is based on creating a thumbnail for every media items, which is then analyzed and filed by a technologically advanced pattern recognition software. Pixsy is much more though. In terms of marketing, Pixsy has developed a cool widget that publishers can post on their sites. It allows users to do their photo and video search without leaving the site. Plus publishers get a step in the media search business.Why ... Click here to read the entire blog post
11 Oct This post is from from my other blog here An article from Danny Sullivan on Search Engine Land has generated a strong reaction from Andy Beard: Google bots are now programmed to spot Paid Post items to counter attack PayPerpost-like online campaigning methods. Problem: The whole inspected site gets depreciated if it displays these types of links. Andy's message - well-argumented by the way - "I don't sell Pagerank!"The Big Oak blog shared a similar reaction regarding Google and Paid Links.Following up on Jonathan Mendez' post, Marshall Sponders starts considering posting widgets on landing pages to enhance low conversion rates for generic keyword phrases. As he says:When the content ... Click here to read the entire blog | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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