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31 Jan This post is from from my other blog here Here is a video of Loic Le Meur presenting his new Seesmic company to the DEMO 08 audience. I really liked the part where brands can track keywords and create communities of consumers. I wonder what's the real power of video compared to a simple Twitter life-stream? How bad do we need visual information to blurb something out in 5 seconds?
31 Jan This post is from from my other blog here The Pirate Bay is under a lot of pressure these days. The founders of the P2P site could be facing a $4 million-dollars fine for "intent to violate copyrights". The thing that makes P2P file-sharing software providers untouchable is that their servers only contain links to sources where content can be downloaded.  Swedish authorities are prosecuting The Pirate Bay by arguing that they generate advertising revenues indirectly on tools serving illegal downloading purposes. A conversation started on Techcrunch to figure out how much exactly they were making out of those ads - educated guesses aim between 1 and 4 million a ...Click here to read the entire blog post
30 Jan This post is from from my other blog here Here's a funny video I found through Digg.spy. As the submitter - phaedoHD - on Digg puts it:Might as well ask why a sunset is beautiful or why iPhones are so dang sexy. Sometimes things just are what they are.When I think that some companies are paying thousands of dollars to make viral content when it's that dead simple!
30 Jan This post is from from my other blog here I've just stumbled upon Gridjit, a fun app from Firewatching Media. You can basically see your twitter friends activity in a more gridded way:  Nothing exceptional, just worth mentioning. Firewatching has developed another Web app called Boompaste, a php page showing the feeds of a variety of different sources, like Digg, Reddit, Newsvine, Slashdot, etc...Boompaste is the best way to follow buzz on the web.It is a social media aggregator that tracks hundreds of blogs, social networks, and news sites to bring the best links to you.Boompaste is a brand new service, and there is a lot more on the way, ...Click here to read the entire blog post
30 Jan This post is from from my other blog here The DEMO 08 is looking to be promising. An article on news.yahoo gives out the gist of it. Hence one company I'm really looking forward to test, Visible Measures. Web Analytics World gives a great explanation of the features and novelties of their new product: Visible Suites.  Basically, video content owners will finally be able to gather significant data on the interaction between their video content and the viewers. Analytics for your videos! That's a huge step for publishers to know how their content perform. If Visible Measures works and get a buzz, there's no doubt that Youtube will follow (they ...Click here to read the entire blog post
30 Jan This post is from from my other blog here Today I tested out Unruly's advertising solution.Basically, as you can see in the screen shot below, you choose from a selection of a few videos the one you want to post on your site:  Unfortunately, I didn't make any money out of it. Once I had reached about 20 views, I received the email below:Hi there,Thanks very much for running 'Sex in 3D' on Hyve Up. This campaign is just about to expire.Your total earnings for this campaign are $0.00.The video will carry on working, so you don't have to worry about it breaking your posts or articles, and you're very ...Click here to read the entire blog post
29 Jan This post is from from my other blog here  The funny thing about viral videos is that they are not viral at all at the beginning and companies are paying pretty high amounts to make them viral.I recently signed up with Unruly Media, which is kind of a Payperpost, except it's a pay per view with videos. Fair enough. I'm giving it a try for the sake of obsessively testing and reviewing online video providers. By this, I mean that I won't turn Hyve Up into an advertising platform to enrich Unruly Media and third-party advertisers for a few extra cents each month.Once you have ...Click here to read the entire blog post
29 Jan This post is from from my other blog here Auctomatic is one of the leading providers of inventory management tools for power sellers on eBay. They are very similar to Garage Sale, except that they are exclusively Web-based.  The company was seed-funded by Y Combinator, but other private investors quickly joined in to be part of something they believe will be a hit.Last week, I've video interviewed Harjeet Taggar, one of the co-founders of Auctomatic. Harjeet is a really nice young fellow. In the video below, he shares with us his company's vision, talks about his unique technology platform, and brings us some valuable opinions about the eBay economy.Auctomatic has ...Click here to read the entire blog post
28 Jan This post is from from my other blog here No later than yesterday, I was following up on a post from WillVideoForFood, where Kevin Nalts was rightfully questioning the monetary value for the production of a viral video.  Today on Techcrunch, visitors can read that Revision3 will have their shows distributed on Virgin America Flights. It was obvious from following the tweets of some influential bloggers lately that Virgin was slowly paying its way inside the blogosphere.This news says actually a lot about the value of online video. Commenter #2 in the comments section said "Click here to read the entire blog post
28 Jan This post is from from my other blog here Manoj Jasra has an interesting article titled Images and Video, The Lost Strategies on his blog Web Analytics World.It is not common for a Web analytics-centric blog to talk about and recommend videos as an optimization strategy.I recommend checking out trends for views, comments and clickthroughs (and again what visitors are doing after the click through). These trends should help show whether or not the video is still engaging visitors. If you are seeing the trends flat-line you know it's time to add some new content.If you're thinking about enhancing your video strategy with some fresh content then I suggest ... Click here to read the entire blog post
26 Jan This post is from from my other blog here Producing online videos is sort of a loner activity. Not that you don't meet people as you would do in traditional film productions, but any entrepreneur in the field is faced with the same question: How much is my work worth?On WillVideoForFood, Kevin Nalts opens up the discussion. The problem with online video is that you cannot predict its performance.First of all, I totally agree with the fact that we totally lack analytics on the viewers. I target the Web 2.0 community, but I actually have no idea if I am selling my sponsor the audience I'm pretending to have. ... Click here to read the entire blog post
26 Jan This post is from from my other blog here Follow the life of a lost sock in NYC.That's worth blogging about!
26 Jan This post is from from my other blog here The Blogger Social 2008 is coming up. Webmetricsguru.com joins the effort to promote it. I've never been to a Blogger Social event, and I don't think I will attempt this one for three major reasons:1. The price is $350.2. The event is in New York.3. Most importantly, as Marshall Sponder mentioned, the promo video is hilariously cheesy. It really makes you want to not go:Heavy stuff! Since Google defines "
25 Jan This post is from from my other blog here I've been reading a lot last night about the Web 2.0 directory Go2web20. I'm not going to explain what I've found in details since it wouldn't be politically and strategically correct. Anyone that frequently reads tech blogs probably knows what I'm talking about here.  The site is run by Orli Yakuel, and designed by Eyal Shahar. Orli Yakuel also writes the Go2web20 blog, where she reviews startups a la Techcrunch style.I subscribed to the blog as soon as possible, and received the first feeds this morning. In one post, Orli Yakuel writes about Lijit and Share this. Surprisingly enough, her article ...Click here to read the entire blog post
25 Jan This post is from from my other blog here After Hulu CTO Eric Feng stopped by NewTeeVee HQ, Liz Gannes posted an article to share their discussion.The most important message is that Hulu is getting ready to launch in about two months. Exciting news! Hulu has gotten some really good publicity online since launch, but there is still something that I can't quite put my finger on: Why so many short clips?  In his discussion with Liz Gannes, Eric Feng said:Users are spending more than half an hour on the service at a time, and they appear to be more interested in full-length shows than clips.I figure they've put so ...Click here to read the entire blog post
24 Jan This post is from from my other blog here While it is the not the work of an ant to challenge a bull, I am very often led to the question: exactly how much is the Techcrunch's team biased regarding their reviews?  Techcrunch has a huge control over the Web 2.0 sphere, and a link in one of their article is like C4 in your server. They determine which company is worth it, and which one is not. That's a fair deal, since the millions of users out there need this type of guidance.However, it could happen that the writers invest in the companies they write about, and I'm wondering ...Click here to read the entire blog post
23 Jan This post is from from my other blog here  While sorting through Readwriteweb, I stumbled upon some product that sounds really interesting: ReadBurner. ReadBurner simply crawls Google Reader's shared items to rank the most shared posts. Marshall Kirkpatrick is really excited about the potential of the product and so am I. iGoogle, Netvibes, Pageflakes, Bloglines, they all contribute to developing feed services in a user-friendly way. We see feeds expanding beyond the geek sphere, and becoming must-have features on social networks. Facebook has grown thanks in part to their social mini-feeds, a feature that Myspace had to integrate to remain competitive.Twitter is the perfect illustration of how feeds are becoming ...Click here to read the entire blog post
23 Jan This post is from from my other blog here For over a week now, The Church of Scientology has been chasing ghosts on Youtube to take down an embarrassing video of Tom Cruise awkwardly singing praises to his Church.Despite their efforts, the video keeps being posted back online. Here is a copy:In addition, spoofs are popping up, with other Hollywood celebrities playing the online viral game. Here is Jerry O'Connell doing a fairly good imitation of the Scientology star. the parody video Tom Cruise WANTS you to see! on FunnyOrDie.comThere have been some mixed responses to this imitation, as making fun of the powerful Top Gun first role is ... Click here to read the entire blog post
22 Jan This post is from from my other blog here From Gutenberg until pretty recently, the production of books was driven by the commercial sine qua none condition of selling a minimum amount to at least cover the initial printing and distribution costs. There was a price to become a writer.This situation has changed. Last week, I went over to Blurb.com's offices in downtown San Francisco to shoot a short video interview with Eileen Gittins, Founder, President and Ceo of Blurb.com.  Thanks to Blurb's technology, if the average Joe believes he has valuable content he wants to share on a book, he can. With no money fronted, he can do what ...Click here to read the entire blog post
21 Jan This post is from from my other blog here Erick Schonfeld wrote this morning on Techcrunch about Modu's teaser video. Apparently, instead of posting a static page with a "new service coming soon" and a box to drop your email, Modu made the extra effort of providing visitors a video that hints on the nature of the soon-to-be-released product.That's pretty smart, as no sooner than this morning, I had to postpone a video interview with a company because the Ceo didn't get his business partners' permission to talk about his new product. Modu has avoided this delicate situation with a teaser that suggests something that the viewer is free ... Click here to read the entire blog post
19 Jan This post is from from my other blog here  For the first edition of the Crunchies, the winner for broadcasting the event live was Mogulus. I relayed the event on this blog using Mogulus flash widget: Worst Decision ever.Since the widget is on the homepage, the loading time for my page elements has stretched. While trying to shorten time by bringing an event live to your home computers through a fancy widget, Mogulus has managed to develop some sort of time stopper machine. Live, yes, but slowing everything else down.This critic is not directed towards their global broadcasting services. I'm just surprised they have been chosen to broadcast the ...Click here to read the entire blog post
19 Jan This post is from from my other blog here Cloverfield is already a thing of the past. Behold JJ Abrams new movie teaser: Star Trek XI. The news came to me from Marshall Sponder, who specifies that there are no viral ARG-like campaign implied here. Interestingly enough, the teaser comes out the same day Cloverfield goes on screens. That is some pretty smart marketing trick for JJ Abrams to keep his audience in the buzz. Logically, anybody who's been addicted to the Cloverfield online craze that's been going on for several months would feel some sort of post-partum depression after seeing the movie.Not anymore, since fans can now sleep ... Click here to read the entire blog post
19 Jan This post is from from my other blog here Yahoo Video Blog always finds amazing artistic pieces on their platform. This one is an animation created by Robin Fuller titled the Ballad of Mary Slade. Excerpt: Following the death of a young woman, the tragic story of her life and eventual demise slowly unfolds as the insects that consume her decaying body become actors in the fateful retelling of her downfall.
18 Jan
18 Jan This post is from from my other blog here My subscribers represent my blog's main asset. They are my core audience, the ones who always know what I write about, even if they don't always read it. From my perspective, for blog optimization purposes, it is crucial to have an understanding of where those subscribers come from to focus attention on those venues.Brian Chappell, search engine marketer and link specialist (and I believe one winner of the Gooruze competition) now offers video tutorials with tips and tricks to better your SEO.Here is the first one titled "How to Track RSS Subscribers using Meta Refresh in Google Analytics". Click here to read the entire blog post
18 Jan This post is from from my other blog here I woke up this morning with an invite from Loic Le Meur to try Seesmic out.First I really like the name for a startup located on the San Andreas fault. On the feature side of things, Seesmic is still pretty limited. A lifestream on the left sidebar, twitter-like socialization following system, a plugin to post your videos on Twitter, video capture from webcam, Youtube, or Camtasia, and your url not hyperlinked.As soon as I stepped in, I asked other users what grand things one could do with Seesmic. Here is the answer of djuggler, writer of the blog realityme.net: Ok, ... Click here to read the entire blog post
16 Jan This post is from from my other blog here In the world of Youtube, keywords bring viewers to your video. Baby videos are extremely populars, mostly when it implies baby falls or baby laughters. Same, Wii videos have their share of massive views due to the popularity of the product (and its potential to create household accidents).Here is a little top 3 of babies laughing at the Wii. Fun and cuteMommy play Wii baby crazy laughterBaby laughing at the WiiBaby Jaden is laughing at daddy playing Wii
16 Jan This post is from from my other blog here  I've just finished reading Alex Iskold's post titled "Freeconomics, the danger of free". Alex briefly explores some tech companies' free models to better explain the aggressiveness of those commercial techniques.I strongly believe in the free model, as I am applying it here too.Here is the challenge when offering free videos to companies for their corporate communications: 1. The quality of the video: if companies are talking to potential partners or clients, they must have a top-notch image. The quality of video capture, along with the video editing effort and time require a cost that will need to be amortized when delivering ...Click here to read the entire blog post
15 Jan This post is from from my other blog here  I've been invited to test out the beta version of Hulu.com. When I first heard about it, I thought it was a revolutionizing way to distribute video online. As it turns out, It's a Dailymotion, except that it is owned and operated by CBS and News Corp.This means, if you are looking for Sex and the City episodes, don't go through Hulu. If you're looking for the Simpsons, 24, Heroes, Scrubs, then that's the place to go. They have designed a neat embed player that allows users to share it and comment on the videos.Here is a clip you know ...Click here to read the entire blog post
14 Jan This post is from from my other blog here As I was surfing through my feeds, Ad Lab linked talked about Myspace potentially opening a gaming portal.And - oh wonders of the Web! - I stumble upon this video on the homepage:Wii dog-rape gameAdd to My Profile | More VideosI just don't know anymore if the Wii is an appropriate toy for kids. There's a lot of sexual deviance in this video.I can only think of one thing though: Awkward... If I were the parents, I would put the kid in a new elementary school, just to avoid further humiliations from peers.
14 Jan This post is from from my other blog here Yesterday night, Mark Zuckerberg was on the air answering Lesley Stahl's questions for the 60 minutes show. The founder of Facebook gives the image of someone awkward and reluctant to talk about himself. The guy (I'm not sure he likes to be referred to as kid) is too popular, and too many media and bloggers are waiting for him to do something out of his way to share this with their audience.Part 1Nothing unusual or worth noticing here, except for the number of unread emails in his inbox: 21804 (minute 4:06).Part 2Hum, are they talking about Scrabulous, the application that ... Click here to read the entire blog post
11 Jan This post is from from my other blog here The inevitable source of information when blogging about online video is the NewTeeVee blog. Today, one the feature writers Jackson West wrote an interesting post called Motion Picture Storytelling Gets Interactive. The post elaborates on ARGs with the new Nowheremen video that just came out to promote a new series premiere. Here's the video trailer: Nowheremen Trailer from Nowheremen on VimeoOverlooking the fact that this video is catchy enough to click on the link below it to learn more, I found Jackson West's post more interesting in terms of how to make your audience interact with your viral content.Today, ... Click here to read the entire blog post
11 Jan This post is from from my other blog here The Yahoo Video Blog has links to some pretty funny videos. Here's one that just cracks me up:A little sunshine in this cloudy day...
10 Jan This post is from from my other blog here I'm still really amazed when I see Leaderboards, Tweeterboards, and so on. Through the rise of the web 2.0, the very notion of influence is changing. Moscovici explained some 40 years ago how parties in power do not automatically hold a monopoly on opinions. Influence is more tricky and requires deeper analysis to fully grasp the phenomenon.  Yesterday, Todd Parsons, co-founder and Chief Product Officer over at Buzzlogic, came by my office for a short video interview. Buzzlogic recently launched the Conversation Targeting tool to help marketers efficiently spot and advertise on influential blogs.The beauty of it is, it gives advertisers ...Click here to read the entire blog post
09 Jan This post is from from my other blog here I am a big reader of Webmetricsguru. I am daily amazed by the amount of quality content he can provide in such short periods of time.Marshall Sponder, the author, who just left IBM to join the Monster.com team, talked about a viral video his new employer is putting online. The creative idea is kinda curious:Since Marshall Sponder is inviting his readers to comment on the video, here is my opinion of it:I see this video as a traditional tv advertising. There's obviously a heavy budget behind it that cannot be justified if it is only intended to - maybe - ... Click here to read the entire blog post
07 Jan This post is from from my other blog here Probably the best form of generating a revenue from your blog is to sign a sponsorship contract to receive monthly remuneration just for doing what you're doing. I see a lot of bloggers' feeds ending with a "want to sponsor this great site? Find out how by clicking here".These bloggers have a really good site, they provide great content, but I think that their approach to find a sponsor (even the best sponsor) is lame. Here's a few rules you can test out for yourself. They've worked for me.1. Define exactly who your blog's main reader is. Your blog analytics ... Click here to read the entire blog post
04 Jan This post is from from my other blog here This year starts with the release of Steal This Film II. The movie, directed by J.J. King, elaborates on new technologies and the war that media companies are launching on copyrights issues: “In fighting file-sharing, the entertainment industry is fighting the fundamental structure of the Internet.” The movie is a jewel and I recommend it.At the same moment that the movie was launching, the government of China declared that they will restrict the access to online content. Here’s the deal:• China’s State Administration of Radio, Film and Television will regulate and monitor the web video industry.• Only state-owned or ... Click here to read the entire blog post
03 Jan This post is from from my other blog here According to the Yahoo!Video Team Blog, This Dove advertising video is the top 2007 viral video with more than 30 million views.Personally, I have to admit that it is a jewel on the creative and production side. Additionally, it is short and has a good rhythm to it: The minute goes by real fast.Here it is:
03 Jan This post is from from my other blog here Now how do you turn a wish card into a video? Tough hey! Well this video is the best Happy New Year video I've seen so far.Moreover, it did put a smile on my face. Enjoy!
02 Jan This post is from from my other blog here I started Hyve Up as I was working as an intern for Venus Software Corporation. I had come up with the idea of interviewing ceos and founders of web 2.0 companies to appeal to their curiosity and get a few seconds of their attention span to talk about the company I was working for.Even though that was a smart approach, I didn't realize that my communication tool was not in sync with the company's marketing efforts. Many reasons lie behind this lack of alignment between marketing and communications (can't help thinking about Meatball Sundae as I write these lines).However, as ... Click here to read the entire blog post
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