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29 Dec This post is from from my other blog here 
Very often, I am approached by Web startups interested in hiring me for viral marketing services. Typically, startups do not have a lot of money. More typically, they expect to pay as little as possible for a service they think is really cheap in deployment. They are not totally wrong: My philosophy is to leverage as many free online services as possible for promotional purposes.
However, the downside of using free Web-based services is time: It takes hundreds of hours understanding how everything works together, and even more time to optimize work productivity. My point is that my expertise has value, ...Click here to read the entire blog post
22 Dec This post is from from my other blog here Blogging is not easy. It isn't a mere exercise of great writing. The leitmotiv behind blogging is exposure, feedback, and network building. It requires basic knowledge of search engines' dynamics, HTML and CSS styles, online social networking and community building, video and widgets strategies, affiliate strategies for ecommerce revenue streams, and so forth... Some bloggers are extremely successful combining all those recipients. Wine Library TV is a great example of leveraging social media tools to generate sales. The blogger behind this site already had a good business going on before launching his social media presence, so it becomes questionable whether or ... Click here to read the entire blog post
21 Dec This post is from from my other blog here Choosing a video hosting solution is not that easy. Big guys - Youtube, Viddler, Blip... - or smaller and more specialized provider. If you are seriously asking yourself this question, you can email me for an expert opinion about it (free).Fliqz, among others. In a nutshell, Fliqz will bring you all the tools you need to deploy intelligent online video campaigns.Fliqz is committed to providing powerful yet intuitive video solutions that can be easily customized, effortlessly deployed, and seamlessly integrated. Our end-to-end solutions allow sites and blogs of any size to ... Click here to read the entire blog post
17 Dec This post is from from my other blog here If you have heard of Mashery recently, that was probably because of the Business of APIs Conference that was organized by Mashery. Or maybe you have heard of Mashery when Netflix launched their API back in late September. Or when MTV Networks did 20 days before Netflix.Mashery is a startup ahead of the curve, one that spotted at an early stage the need for content producers to outsource their business development efforts to third-party developers. Virtually any company can build its own API in-house, but the challenge doesn't only reside in creating an input/output interface. A successful API has tools ... Click here to read the entire blog post
16 Dec This post is from from my other blog here Google Maps Mania just mentioned a new layer users can view on Google Maps. The feature is pretty interesting. In the 'more' section, just tick the video box, and the map shows all the geolocated videos from Youtube.  This videoo layer is not really interesting for Google Maps: we're far from a model where patching together Youtube videos could deliver something any close to Streetview. However, this is an interesting information for Youtube users: We now have a new distribution channel to consider when posting videos.How should the tagging be done? Youtube lets you geotag videos when you upload them, but ...Click here to read the entire blog post
15 Dec This post is from from my other blog here mytagid = Math.floor( Math.random() * 100 ); document.write(" .... Welcome to HyveUp ........ HyveUp"); document.close();
15 Dec This post is from from my other blog here This is the most... wonderful time... of the year...This song sure is annoying, but at least it sets the Christmas-spirited holidays mood. It's time to grab your pencils and write a load of greeting cards to your close ones. Don't forget to buy fancy paper, heartwarming envelopes and a stack of stamps. Now you're starting to wish there weren't so many members in your family.A really nice alternative to traditional greeting cards are video greeting cards. Just think about it: Instead of reading a fancy piece of processed wood layered with ink, your relatives get to see you, your smile, ... Click here to read the entire blog post
12 Dec This post is from from my other blog here Videos own their viral potential to the embed code that enables Web users to copy the video indefinitely all over the Web. Such a traveling object is an opportunity for marketers, for branding purposes, and also for traffic generation purposes.Until today, no free video hosting services would let users put up a link to the destination of your choice. To exceptions to this: - Youtube's annotations, which lets you put a link to another Youtube video, another youtube channel, or another SERP. - Viddler lets you insert a clickable logo. Problem is this logo is assigned to all the videos ... Click here to read the entire blog post
11 Dec This post is from from my other blog here Recently, I covered the launch of TVloop, a TV shows online community that partnered up with Delivery Agent. Delivery Agent sells all the products a viewer can find in his favorite shows.Imagine yourself watching Friends, and your attention gets glued on that lamp next to the couch (I think it is a particularly ugly lamp). You want to buy it. With Delivery Agent, you can. And technically, it's one click away from the video you are watching.  When Youtube launched annotations a few weeks back, I didn't really get the point. Ok you can write on the video (radical!) and/or post ...Click here to read the entire blog post
11 Dec This post is from from my other blog here interview_snappr_1=new YouTubeDoubler('interview_snappr_1',document.getElementById('HYD_interview_snappr_1'),360,272,{key:'qMRvpntiVYg'},{key:'ERFMao5S58Q'},'http://hyveup.images-at-amazon1982.s3.amazonaws.com/snappr-thumb.PNG') Once you click on the thumbnail, there is a loading time of about 30 seconds to guarantee synchronicity between the two videos embedded in the player above. Here is a little reading while you wait. This video player doesn't work with Internet Explorer, so get real, get Firefox! Snappr is about barcodes... Not very sexy you would think. Well, in the case of Snappr, think again. Snappr made it excessively easy to create barcodes for all kinds of purposes. You can create a barcode that will display your business card info: 
You can also create a barcode that will redirect people ...Click here to read the entire blog post
09 Dec This post is from from my other blog here Last week, Youtube made a few announcements that radically changed the way traditional marketing was done on Youtube: video uploaders can still chose between 3 different thumbnails, but those 3 pictures are now algorithmically determined, instead of obeying the simple 25-50-75. Since Youtubers do not control Youtube's algorithm, spamming eyeballs with thumbnails of sexy chicks is not an option anymore. Well it all depends for whom. Partners, the only guys that get paid for their contributions on Youtube, also get the privilege to control their videos' thumbnails. No wait, they do not only get to select a still image from their ... Click here to read the entire blog post
09 Dec This post is from from my other blog here Last week, Mogulus announced the launch of Mogulus Pro accounts. The features of the pro account are pretty impressive: - Remove ads - ScanScout or Adsense monetization - Detailed stats - Privacy options (like restrict Websites that can embed your channel) - HD streaming - Wide-screen format - White label player ... As a reminder for those who don't know, Mogulus is a free live video broadcasting service. However, the Pro version is far from free: $350 a month for a pro account, $1,250 a month for 10 channels to live broadcast. That's quite a pile of cash. Obviously, Mogulus doesn't target the long tail of video producers with ...
09 Dec This post is from from my other blog here 
Today, Watercooler, the cross social networks community of passionate TV fans, is launching its own destination portal: TVloop.com. Watercooler gained traction as a social app integrated in a variety of social networks (Bebo, Facebook, Hi5...), the network counts 15 million registered subscribers, and it offers online communities for about 200 TV shows.
Two things should make TVloop really interesting:
1. An expanded partnership with Hulu which enables Watercooler to deliver more than 40 top network shows to fans on Hulu's video player.
2. Through a recent partnership with SeenON!, a division of Delivery Agent, TVLoop consumers can access SeenON! product information and shop ...Click here to read the entire blog post
08 Dec This post is from from my other blog here Hubspot released today a video on Youtube, where HubSpot's Rebecca Corliss sings her heart out about the horrible life of an outbound marketer. First of all, congratulations for the performance, it mustn't be easy to sing on a table like an amazon! Bravo. Secondly, the lyrics are pretty funny, which gives a good viral potential to the video. The music is a parody of Alanis Morissette's "Oughta Know", so that participates a lot to viewers' memorization. Third, I watched the video because I've received so many alerts about it, that despite my resistance, my will to stay focused on my work, I ... Click here to read the entire blog post
08 Dec This post is from from my other blog here Even with the launch of Sponsored Video on Youtube, the question remains: Does this really make money? In the video below, Blinkx' CEO Suranga Chandratillake explains that some types of video ads are quite efficient, when compared to traditional text ads (ie in-video ads). The CEO of the company that monetized 32 million hours of video is actually answering to Techcrunch' Erick Schonfeld. The blog writer seems specifically interested in Suranga Chandratillake's opinion on the value of monetizing the long tail of video, aka the unprofessional people's junk. His answer: strictly for in-video ads - which are the most performing ad ... Click here to read the entire blog post
05 Dec This post is from from my other blog here This slideshow was created by Jesse pickard and Shiv Singh from Razorfish. It shows how powerful Facebook Connect will be when integrated to Amazon (starts slide 11), iTunes (17) or to games on the iPhone (25). I thought it was good food for thought. Enjoy!iphone+games
05 Dec This post is from from my other blog here Technorati has had its ups and downs. Since the past year or so, it feels like the blog search engine isn't even trying anymore: Blog rankings are unstable, there are no in-category blog search, the server is down too often, no one uses Technorati badges or widgets in their blogs... A poor user experience.Yesterday, a few changes have been made to the pioneering blog search engine. First there's a new design on Technorati. Allen Stern noticed the change yesterday. He sounded so excited about it that I had to see it. The new interface is cleaner, with a more obvious ... Click here to read the entire blog post
04 Dec This post is from from my other blog here About half an hour ago, Scott Beale (aka Laughingsquid) tweeted this:The article on the Google Reader blog confirms this news.Right away, I rebooted my Firefox and checked it out. So what's new? nothing much, really. The design is lighter, with a softer blue. The 'add a subscription' box is now on top of the sidebar. The 'friends shared items' is more visible... And that's about it!Unfortunately, when you go into the settings page, nothing has changed, and the tag management page is still a monumental mess. But it is a change, a good one, and usually a ... Click here to read the entire blog post
04 Dec This post is from from my other blog here I recently re-installed a Greasemonkey script that shows your Google Reader right inside your email inbox. The script is called:Integrated Gmail: Gmail w/ Collapsible & Minimalist Inbox plus Google Calendar, Reader, Notebook, etc... Seamless Integration (this developer needs to work on his branding skills).I thought the best way to share this script with you was to take a snapshot of the whole revamped Gmail page. The pic is below - self-explanation in action! I blurred the content a little bit to respect my contacts' privacy.A few comments beforehand: the application loads a very heavy-duty load of data, and Ajax commands ... Click here to read the entire blog post
04 Dec This post is from from my other blog here A few days ago, I raised a question I thought was important: Do we still need followers on Twitter? By formulating this question, my intent was really to start looking into the simpler solution that Twitter Search offers to interact with others on the social platform. Monitoring Twitter has become more fun than following Twitterers, and I think that everybody is starting to feel those invisible eyes scrutinizing their updates: I started following him after seeing this message... The increasing use of Twitter Search' feeds has created the need for a new Twitter tool I can't seem to find ... Click here to read the entire blog post
03 Dec This post is from from my other blog here I like to combine crazy ideas together to see if I can somehow make sense out of it. The Youtube Live was a weird event: Everybody was expecting some huge announcement from Youtube, but aside from an American Idol/Youtube propaganda type of show, there wasn't much to see.We also knew that such an event was a way for Youtube to test its live streaming capacity. I didn't hear of any crash happening during the event, so I guess everything went as planned.what I still don't understand is how Youtube plans to integrate live video stream shows in its already overcrowded ... Click here to read the entire blog post
03 Dec This post is from from my other blog here Lawrence Coburn, Founder of RateItAll, was recently interviewed by Search Engine World during this year's PubCon. Just like he did yesterday at the Silicon Valley Meetup, Lawrence was there to prepare the launch of RateItAll's V3.What is V3? We do not know exactly yet, but it sounds like RateItAll will be opening up its database (through an API) to enable companies to tap into their consumer reviews. The concept is not new (it's not old either). Very soon on HyveUp, I will release a video interview with Oren Michels, CEO of Mashery, a company that specializes in building APIs. ... Click here to read the entire blog post
03 Dec This post is from from my other blog here Yesterday, the Youtube Blog announced it would be undergoing a few changes in its structure. What most blogs picked up was the fact that:Videos with sexually suggestive (but not prohibited) content will be age-restricted, which means they'll be available only to viewers who are 18 or older.And...Videos that are considered sexually suggestive, or that contain profanity, will be algorithmically demoted on our 'Most Viewed,' 'Top Favorited,' and other browse pages.Most bloggers focused on that part because it was easy to combine it with another news item coming from Ning.What I found most shocking in the announcement from Youtube was:To make ... Click here to read the entire blog post
02 Dec This post is from from my other blog here I do not know how Twitter plans to monetize Twitter, but today I saw how Glue is planning on monetizing Twitter. Glue is the latest product from Adaptive Blue that connects your social graph with content all over the Internet.At set up, Glue requires to access your Facebook account to slurp your personal info from there. Once that's done, just surf the Web, and let Glue recommend you stuff based on what your friends liked, saw, read. So far, I mostly saw an icon next to a Twitter handle, on which I could click to see the person's info (wherever ... Click here to read the entire blog post
02 Dec This post is from from my other blog here Youtube Doubler. I found the idea excellent, and decided to explore this concept.Of the original Doubler, I didn't like the lack of synchronicity between the two videos. Through my eyes, the format had a ... Click here to read the entire blog post
01 Dec This post is from from my other blog here Twitter makes it obvious that, where the number of interactions is growing, the terms we use to interact are also shrinking: The often-heard about less is more is in action. The Web 1.0 lingo was about abbreviations like lol, lmao, wtf and so on, shared on forums or through instant messaging services. In the Web 2.0 world, social networks are syndicated through services such as Friendfeed, conversation items are less than 140 characters, we shorten urls, we @ people, from desktop clients to mobile apps. I monitor and interact with all my social networks through gtalk. It seriously boosts my productivity. ... Click here to read the entire blog post
01 Dec This post is from from my other blog here Microsoft Outlook is the email client by default of the Office Suite, so it makes no surprise that it is also the most popular email client out there, with over 400 million registered users. Unfortunately, Outlook is not the most competitive email solution out there, mostly since Gmail's been around.Thanks to Y Combinator, Outlook gets a second skin with Xobni (inbox spelled backwards). Xobni started out as a email search engine that enhanced the communications management experience with Outlook. Walt Mossberg wrote a great article about Xobni's benefits.Xobni's vision goes way farther than email search and contact management.Back in June, ... Click here to read the entire blog post
01 Dec This post is from from my other blog here Finding the magic in social networks has proven to be a challenge for many marketers. In this episode, Val and Mike Walsh of Leverage Software explore the monetization strategies of social nets. And how a focus on ROI may lead to strategies outside of advertising... think your salespeople are good? How about enabling your customers to convert your prospects? Pretty powerful.
01 Dec This post is from from my other blog here When it comes to searching for a simple video converter for your various video editing needs, the variety of clunky home-made converters that we find online makes the job more difficult than it should be.If all you are trying to do is switch a short video from one format to another, than Any Video Converter is your friend.It takes a few minutes to download and install the software, and a few seconds to use it. Thanks to the user-friendly interface, you will figure out right away how to use it.  Any Video Converter is free. A paid option exists if you ...Click here to read the entire blog post
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