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Listen to Mike McDerment, CEO of Freshbooks talk about their unique approach to customer service leveraging social media tools like FaceBook and Twitter. And how something as simple as listening can pay off big in terms of conducting market research, creation of focus groups and happy customers. Link to the original article
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This post is from from my other blog here

Traditionally, email marketers buy heavy loads of email addresses, launch massive campaigns, and pick up the few interested people that replied to the offer. Demandbase provides the new generation of email marketing tools. While Demandbase Direct allows you to buy business contacts tailored to your needs, Demandbase Stream lets you see who of those contacts actually visit your Website, in real-time. Demandbase is located in the San Francisco NorthBeach district, just a few blocks away from the TransAmerica Tower. Christopher Golec is the President and CEO of Demandbase. Demandbase's founding members are online marketing veterans who grew the need to develop ...

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Money is the second largest source of stress in the US. With the dollar going down, and the price of gas going up, Americans are being more self-conscious of where every bit of their pennies go. Unfortunately, everyone is not a gifted accountant, and some of us can't afford a gifted accountant. For your personal finances, there is another way to coach your dollar in times of inflation. Wesabe is an innovative new way to manage your money and make good financial decisions. Personal finance managing softwares are already a proven success. Marc Hedlund, co-Founder and CEO of Wesabe, has designed ...

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In my Google Reader, I exclusively subscribe to the companies I covered here on HyveUp. This week, there's quite a few news that are worth reporting here: Zivity organizes a photo contest for students, RateItAll has a new logo, Twitter cannot provide free SMS anymore to a lot of countries, TubeMogul relays the announcement of the MetaCafe Film Festival, and Disqus launches the new Disqus.

Let's start with Zivity's recenlty launched contest for student photographers. There are no specific theme for the contest. Quality prevails. Cash prizes go as high as a $1.000. The winner will also get to be published ...

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A few decades ago, individuals would stick to a job as long as they could. In most cases, a career was pursued in only one company. In the 21st century, 2 years in a company is a good run. Thanks to online professional networks and search engines, looking for a job has almost become like shopping for a career enhancer. Nonetheless, one thing was missing in the online job search process: Checkster.Checkster offers a Personal Feedback tool that is changing traditional 360-degree feedback methodologies and employer reference checks. In other words, Checkster is a P2P professional feedback system that leverages ...

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Facebook Connect has spread some optimism among the Facebook developers' community. One of them is Waleed Abdulla, Founder of the software company Ninua, and developer of the Blog Networks Fb application. In the past months, the development of Friendfeed and Twitter has led people to think that the discussion had left the blogosphere. With Blog Networks, Waleed intends to bring that interaction back to the blogosphere.Sarah Perez describes Blog Networks as a Mybloglog for Facebook. While this is a good mental shortcut, Blog Networks is a bit different for the following reasons.In the application, to make it easy for blog ...

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Today, Engage.com, the social dating site, is announcing that the site is going through a little re-lifting therapy. The changes include the introduction of some subscription-based features, a new site design, goodies to share on other social networks, and an upcoming campaign to draw the attention on Engage.com's new dating dress.What probably comes as the most challenging change is the new paying feature. Users will now have to pay $5.95 a month to use some premium features such as the "see who’s expressed an interest in being introduced to me" feature. I am a believer in subscription-based model, but personally, ...

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Powerset today announced on their blog that the transaction with Microsoft has been finalized. The cool natural language search engine isn't a wriggling fresh startup anymore, but has made the Darth Vader's move towards the dark side of Microsoft's heavy search infrastructures.So Powerset isn't one of the hype search startups of the Valley anymore. There has always been much ado about Barney Pell's ability to buzz and sell startups, but I think that Powerset's story is a case study that should be taught in tech economy classes.First, consider the unusual amount of press they got in Techcrunch since August of ...

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I met Tony Stubblebine back in November 2007, actually the same day this Techcrunch article went out. The article announced the launch of Crowdvine's new product, a social network creation tool designed specifically for conference organizers.An increasingly number of companies offer businesses the opportunity to roll out your own social network (good list here). In this pool of colorful competition, Crowdvine stands as the simplest way to connect to each other.Actually, the simplicity starts at the creation of the social network. The creation process lasts 5-10 minutes max: Simply pick a name, description, logo and color theme, 3 introductory questions ...

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