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The mix of media channels has shifted from a one-way broadcast model to a set of dynamic two-way media forums,” said Booz Allen Hamilton Principal Andrea Rasmussen.
Over 90% of respondents said they plan to increase marketing spend in digital.
Interestingly respondents identified significant barriers: insufficient metrics (62%), lack of organization support (51%) or lack of experience (59%) in the new media. | ||||||||
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(October 2007) (
