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Interactive marketing spend in the US will grow to $61.3 billion in 2012, from $18.4 billion in 2007 - a compound annual growth rate (CAGR) of 27%, Forrester Research forecast in a report issued this week. Interactive’s share of total ad spend is forecast to increase from 8% in 2007 to 18% in 2012. This spend is believed to be across a mix of media to deliver a technology infused customer-centric solution - sounds like utophia.
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(October 2007) (
