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It's the second session of the second day of SMX Social Media and it's all about how marketers (particularly at larger companies) can get involved with social networking communities. It can be tricky and hard work. If you do it wrong, you not only won't get benefit from it, but it could hurt your brand. We're going to find out how to do it right. Speaking at this session are Rob Key of Converseon, Sarah Hofstetter of Emerging Media and Client Strategy, and Adam Sherk from Define Search Strategies. | ||||||||
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(October 2007) (
