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An interesting post on navigational search by the folks over at Compete. | |||||||
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October 2007 Wow I thought this was a joke just by reading the news title.
The article goes on to state: "I’d be curious if anyone has any thoughts about why Google has significantly fewer navigational searches (percentagewise) than the other two top engines. Perhaps my mom is a Yahoo! or Live Search user … I’ll have to ask sometime." I think its pretty obvious. Look at the target market of MSN and Yahoo. They are generally older people with less online exp. then Google. Reply
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