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SearchAdNetwork wins 1st DMA search award

by jackie-shervington Exec(October 2007) (rank 6th)

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"An ECHO Award is one of the most highly-regarded distinctions you can receive in our industry," says Samantha Pope, vice president of SearchAdNetwork and account manager in charge of Vongo's campaign. "And to receive one of the first-ever search marketing ECHO Awards -- that truly is an honor."

The award-winning search engine marketing campaign that Pope developed for Vongo utilized two innovative techniques available with MSN adCenter -- day/time parting and demo targeting. Day/time parting uses incremental bid boosts during specific times of day or days of week to reach potential searchers.

 
 
 

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