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Community-based websites where one can log their trips, see who’s where and make new friends as a concept continues to gain in prominence. As a travel and lifestyle community with nine million members and five million unique visitors, Where Are You Now? (WAYN) has made rapid progress. As the online travel environment evolves especially with social networking inherently encouraging the sharing of information among the user community, so how are the expectations and the attitude of the consumer changing accordingly? For the full story click on the website. | ||||||||
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(October 2007) (
