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Hampton Finds Value in Mobile Ads

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Hampton Finds Value in Mobile Ads
	by thisjenn (October 2007) (rank 42nd) See the full news item

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Mobile Web advertising is small fry in the $300 billion world of U.S. advertising—$871 million in spending last year, per Informa Telecoms and Media, but marketers are lured by the potential of tapping into more than 200 million wireless subscribers in the U.S.

Increased awareness and greater stay consideration were among the fruits of Hampton Hotels' recent campaign on the Weather Channel's mobile phone Web site.

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Re: Hampton Finds Value in Mobile Ads

danlondon

4.00 (Good) Vote:

October 2007

I have been toying with the idea of running mobile ads...but I think that the product or service has to be right for it. A large scale branding campaign is also a possibility.

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