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CMS provider Interwowen has acquired Optimost provides web optimization services for clients including Ask.com, Auto Trader, Delta Air Lines, FAO Schwarz, Lenovo, and MGM Mirage. Interwoven said that Optimost’s software-as-a-service model will strengthen Interwoven’s offerings by adding real-time multivariable testing and Website optimization to its portfolio. The acquisition is expected to be completed in the 4th quarter. | ||||||||
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October 2007 sounds like they are more site conversion(optimization) than SEO.
Quote from their website... "Online advertisers and direct marketers all face the same challenge: crafting and presenting messages that persuade web customers to act, whether that action involves responding with a mouse click to a straightforward request (“click here”) or completing a complex transaction."  Reply
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(October 2007) (
