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Google, Others Are Working to Monetize Third-Party Applications on Facebook and Other Social NetworksArticle excerpts: "Widgets could be a really good way for advertisers to have an appropriate, welcome space in the social-networking area," said Margaret Clerkin, managing director at MindShare Interaction. So far, marketers have taken two approaches to widgets. Some have created their own branded widgets, with the hope that users will find them compelling enough to add to their Facebook profiles and personal blogs. Other marketers have opted to advertise in existing widgets that already have wide distribution.(Message me for news article if the link expires) | ||||||||
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October 2007 Google Gadget Ads seem VERY interesting.
I also have found that the Google PPA Beta has been very effective. It kind of creates an affiliate program for me using Google. here is a post I wrote a few months ago adwordseditor.blogspot.com/2007/08/pay-per-action.html It is even showing better data now than it did then...and I rolled it out in other countries and it is doing amazing...especially in Italy.  Reply
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(October 2007) (
