Well, you roped me in with the LCD Soundsystem reference. But I just wish this little widget were designed better and had some sort of social interaction component. Like a Twitter shoutbox, and everywhere the widget is embedded the shouts could be seen in real time. Otherwise, it's just an ad with live news and photos, isn't it? Wouldn't it be more valuable if it gave fans a way to interact? People would leave it embedded longer if they had gone that route, I would think.