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Can Link Bait Mature?

by theGypsy Apprentice(October 2007) (rank 47th)

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From Bruce Clay Blog -

Today, social media is our little baby. It’s full of promise and potential, shiny and superficial. It’s great for getting lots of cooing and oohs and aahs, but so far getting it to actually convert is hit or miss. And even when you can attract the eyeballs, often they’re the wrong eyeballs. Like real babies, social media is exciting and lots of fun at first, but after awhile it starts to stink and you’re ready to trade it in for something else. Like a puppy, perhaps.

 
 
 

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Re: Can Link Bait Mature?

Al-Scillitani
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October 2007

I think link bait and social media have maturing to do.  The problem with both at this time is tracking ROI.  It's part branding and creating a stir around your company name.  Tons of traffic, but how do you track your ROI if this traffic does not convert right away? 
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