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Cookie tracking: How Facebook could be worth $100 billion?

by MattMcGee Founding Gooru(October 2007) (rank 7th)

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Microsoft's strategic investment in Facebook means it not only has the chance to play with the company's rich and untapped data set, it gets to keep it away from Google. Lorenzen has previously claimed that Facebook could be worth up to $100 billion because of its ability to drive relevant online advertising.

 
 
 

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Re: Cookie tracking: How Facebook could be worth $100 billion?

XavierV
Vote:

October 2007

Yea I think that's why Digg signed up with Adcenter as well. They are social networks' cookie-ready which generates more ad dollars.
I wrote a related post about online privacy:
http://hyveup.blogspot.com/2007/10/online-privacy.html
There's an example of the info Myspace shares with third parties.
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Re: Cookie tracking: How Facebook could be worth $100 billion?

ClayCook
Vote:

October 2007

with all this apparent targeting ability they are still struggling to make a decent CPM though.
I have heard reports that Facebook's CPM is less than 0.15CPM
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