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Marketing professionals believe social media marketing is a way to gain a competitive advantage, though they haven’t yet put their money where their mouths are -- yet. Of the 116 senior marketing executives surveyed by digital marketing company Coremetrics, 78 percent said social media marketing holds promise for business. At the same time, the average percentage of online marketing spend allocated to social media is 7.8 percent. | |||||||
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October 2007 Also interesting time spent on email is still higher than SEO - and seems reluctantly - email works but I guess it is so "yesterday" that the challenges become tedious rather than exciting - or is that just my bias interpretation? What we need is a reinvention of email - bring on email2.0 campaigns? Reply
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