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Do-Not-Track - AOL Joins Internet Privacy Efforts

by bansi Prodigy(October 2007) (rank 25th)

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AOL is set to announce plans to create a user-privacy database similar to the FTC's "do-not-call" list that protects people from unwanted telemarketing solicitations. Users would be able to decline to receive advertising that's based on their demographic and behavioral information. The move comes in advance of a two-day FTC forum dealing with online privacy that kicks off tomorrow.

 
 
 

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