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100M raised for Ad Network

 
   
 

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100M raised for Ad Network

by ClayCook Exec(November 2007) (rank 14th)

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From TechCrunch: "The frenzy around online ad networks never stops (maybe because there are so many of them). This morning, Specific Media, announced a whopping $100 million investment by private equity firm Francisco Partners."

 		 
 

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Re: 100M raised for Ad Network

jackie-shervington
Vote:

November 2007

I am curious - if it is a $100m investment - how are they going to invest that kind of money - what do they do with $100m. More staff, more IP?  What would you do with $100m to grow a business like that?

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Re: 100M raised for Ad Network

Emperor
Vote:

November 2007

From what I gather they generally use the money to buy ad space on authority sites.  Such deals will make their ad network more appealing to advertisers so the money is well invested.
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