This competition is absolutely exciting. As a student in the class, and the winner team member of the beta test, I have to thank Jamie again for bringing such a fun and useful teaching tool into the class. The three weeks campaign provided us (the students) the insight of Adwords system and at the same time provided our client extra visits and business. All the students in the class no matter win or lose learned intensive knowledge and concepts about Adwords, Analytics, SEO and the dynamic competition in the "REAL" world. It's my favorite learning component ever

In a word to conclude, fabulous!

I remember doing a similar marketing challenge when I was at Uni - I loved it. This is a brilliant idea as every young ecommerce graduate should understand AdWords as it has become the backbone of all online businesses whether as a source of leads or income. This is also deperately needed by the industry as we struggle to attract trained adwords technicians. I agree we should all get behind this!