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MySpace Gives Advertisers Hyper-Targeting...

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MySpace Gives Advertisers Hyper-Targeting Capability
	by thisjenn (November 2007) (rank 42nd) See the full news item

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Mediaweek
Mike Shields

NOVEMBER 05, 2007 -

MySpace will begin offering advertisers a way of targeting users based on all that personal information they supply about themselves.

The social-networking giant plans this week to roll out HyperTargeting by MySpace, an ad platform enabling brands to target narrow audience segments using user-interest data. The program uses technology developed by Strategic Data Corp, which MySpace recently acquired.
Over the summer, MySpace began testing HyperTargeting ads for more than 50 marketers, including Procter & Gamble, Microsoft and Toyota.

“This is about delivering the right ads to the right people at the right time,” said Michael Barrett, Fox Interactive Media’s chief revenue officer. “That’s always been the premise of targeting on social networks. This takes it to the next level.”

Barrett added that MySpace initially will target advertisers in categories including fashion, finance and packaged goods.

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Re: MySpace Gives Advertisers Hyper-Targeting Capability

SamZ

5.00 (Excellent) Vote:

November 2007

I have heard of it several weeks ago, and I think it's absolutely awful. There is something wrong about the usage of customer's personal information and privacy, expecially for the purpose of making profits.

What do you guys think?

Cheers