The problem I have with those two sites is information overload sets in too quickly. I cannot take article after article after article after article after article.

I am sure there is good content, but its at the expense of my sanity.

I'll split hairs on this one, since I've been involved in all 3 sites launching. :-)

Fetch is like Sphinn in the voting up of content you like, things "going hot", and so forth. But Sphinn is just for online marketing. Fetch is for anything related to running a small business -- getting a business license, hiring/firing people, financial issues, legal issues, etc.

And I agree with you that the main competition between Gooruze and Sphinn is simply for users' time. Gooruze is very unique in all that we offer here, and how each section of the site complements the others.