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IBM: Ad Industry on Verge of Major Shift

by bansi Prodigy(November 2007) (rank 25th)

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About 30 percent of IBM's ad revenue will move from traditional media agencies to online ad exchanges, including Yahoo and Google, over the next five years, according to a new report from IBM Global Business Services.

 
 
 

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Re: IBM: Ad Industry on Verge of Major Shift

ClayCook
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November 2007

that's great to hear.
will be even better once the big "non tech" companies announce similar predictions...
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Re: IBM: Ad Industry on Verge of Major Shift

RobTaylor
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November 2007

Heres to hoping that everyone goes this route. 

One can only hope that ppc averages increase significantly.
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