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Yahoo! Imposes 75 Character Restriction on Ads

by rene-lemerle Expert(November 2007) (rank 5th)

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Yahoo! introduced the shorter ad format some time ago, but let advertisers draft longer ads and simply truncated them to 75 characters where necessary. Apparently they are now restricting all ads to 75 characters from the outset. Makes sense - who wants to draft a long ad only to find it abbreviated in the sponsored listings...

 
 
 

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