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Hitwise: Gas Prices - Who Cares?

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Hitwise: Gas Prices - Who Cares?
	by bansi (November 2007) (rank 25th) See the full news item

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Not exactly online marketing news, but some interesting analytics insight either way....

"Gas prices hit $3 a gallon and continue to rise as they catch up with record high oil prices. We saw a 6 fold increase in the share of US Internet searches for "gas prices" last week and the term hit its highest peak since May. A search term suggestion report reveals that (as you'd expect) searchers were looking for "lowest gas prices near you" and "cheap gas".

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Re: Hitwise: Gas Prices - Who Cares?

WarrenDuff

Vote:

November 2007

What is does show how current events drive search terms and the need for marketers to be aware of what events are out there to leverage the increase in search terms.

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