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Interesting play for Indian digital smarts. Also great article here on the play for Indian digital "online ad giants spin their web over india" Why all the fuss? Amit Tripathi, MD of id8Labs explains the reason for the frenzy. "Worldwide interactive ads account for 8% of media spend and is slated to grow to 15-16% shortly. In India it only accounts for 1.5%. So the opportunity is huge", says Mr Tripathi. | ||||||||
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(November 2007) (
