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Karen Gedney
ClickZ
Nov. 14, 2007

In the fast and furious world of e-mail marketing, important things fall through the cracks all the time, creating embarrassment and lost revenue opportunities for the sender.

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The antidote for this marketing amnesia is the e-mail checklist. I've been creating them as a service to my clients (and myself --since I want the e-mail I write to perform well!).

It only takes a few minutes to get started on yours. Look at a current e-mail and jot down all the components included (or that should have been included!). Consider this checklist a work in progress, since you'll likely add key lessons as you go along. I'm on e-mail checklist version 4.0 for one client, and it's only been a month.