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Spam Filters Automatically Unsubscribing People

by Tommy Apprentice(November 2007) (rank 63rd)

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MailChimp has posted a warning on their blog that SPAM filters may be "clicking" on the links in your emails and triggering one-step unsubscribes. I am not really sure what to make of this news. But to be honest, as a person that has worked for several email marketing service providers (in a non-tech role) I've always wondered why something like this wasn't done more often. But it also makes me wonder how skewed usage stats could be if this is happening and if more of the major SPAM filters start to implement something like this.

Does anybody else have some thoughts on this or more details?

 
 
 

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