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As more professionally produced content finds a home online, user-generated video becomes less alluring to viewers—and advertisersProfessional content grabs significantly more money... advertisers will pay $60-plus per 1,000 views to incorporate their ads alongside professional video content. They'll pay around $7 to associate with user-generated videos, depending on the piece. And some brands have shunned user-generated video outright for fear of being unwittingly associated with videos that make their brands look bad. | |||||||
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(November 2007) (
