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THE tendency of Australians to type words into search engines much as they speak and think, with frequent use of colourful language and occasional misspellings, is giving advertisers a way to circumvent the rising cost of paid search engine advertising. Instead of "cosmetic surgery" - relatively expensive to buy using keyword search - "boob job" might work just as efficiently, given its lower cost, while "computer geeks" could be substituted for "computer repair"... | ||||||||
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(November 2007) (
