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WSJ: Lights! Camera! Sales! How to use video to expand your business in a YouTube world

by bansi Prodigy(November 2007) (rank 25th)

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Online video has become a daily fix for millions of people. Now entrepreneurs are starting to cash in on that obsession.

Consider Valentina Trevino. The 29-year-old Chicago artist and filmmaker regularly posts videos on YouTube, showing how she created a painting and what it means to her -- and musing quirkily on a host of matters. In one clip, she ruminates about the strange connection between the ballerinas in Edgar Degas's art and Britney Spears's custody battles....

The unorthodox formula has brought her a total of 8.2 million views on YouTube -- and, just as important, a host of buyers. At the end of her clips, Ms. Trevino includes a link to eBay, where viewers can buy the featured piece.

 
 
 

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Re: WSJ: Lights! Camera! Sales! How to use video to ...

jackie-shervington
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November 2007

Thanks for the post bansi - I just got lost in her videos - what a seductive, trance-like offering - very clever and very raw. Beautiful example of what is possible.
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