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Coca-Cola has launched a new cyber island in the virtual world There.com, overlooking the more popular Second Life for its latest social marketing effort. The new virtual island (shaped like a coke bottle) is called CC Metro. It provided users with a place to interact, purchase virtual merchandise (clothing and accessories) and socialize of course (watch movies, dance at a coke diner etc).

Given the relatively poor traffic that There.com receives compared to Second Life, I can only assume that Coke has chosen itbecause of its clean virtual world image. There.com actively monitors member activities, filtering out foul language and other unwanted content. This will help CC Metro be the virtual world that parents will be happy to have their kids hang out in...