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OKOKOKOKOK 3.86 Interesting from 4 votes
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RadioHead ditches online marketing

by ClayCook Exec(December 2007) (rank 14th)

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ok - so maybe the title isn't 100% accurate, however Marketing Pilgrim is reporting that RadioHead is no longer giving their albulm away for free/donations online, it is signing on with a traditional record label.

Janet from Marketing Pilgrim seems to think RadioHead was making no money with the purely online version, however previous coverage seems to conflict with this thought.

What are your thoughts on this matter?

 
 
 

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Re: RadioHead ditches online marketing

Alex-S-
5.00 (Excellent) Vote: WOW! WOW! WOW! WOW! WOW!

December 2007

From what i read - the physical release of "in Rainbows" was always scheduled for late this year/ early next.

I think the plan was always to give it away first, then launch it as a "real" product.  In fact i was just reading how the band loved a fan mash up of one of their songs so much, they sourced the guy and added it to the in-store version of the CD.

I reckon it'll still sell as well as most CD's do  - fans of the band will pay for the higher quality sound - and the moochers that got it for free off the web, well heck they would have gotten it for free off bit torrent/napster/mp3 blogs etc etc anyway.

Failure?  far from it i think - financially maybe not the best results - but in terms of challenging the standard recording industry bullcrap and taking a stand for their fans - huge successs - not to mention the amount of (mostly favorable) publicity and new traffic it got them.  I'm guessing they probably saw a decent movement in back catalog CD's from all of this too - people that maybe got the new CD for low cost or no cost and hadnt really heard much of them before.

And as for anyone that hasnt heard or bought a Radiohead CD - shame on you all :)
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Georgegoss

February 2008

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