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Intel Turns to Hip Hop for Brand Placement

by rene-lemerle Expert(December 2007) (rank 5th)

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Tech giant Intel Corp has taken a new direction in their marketing by commissioning brand placement in a new Hip Hop song. The new tune "Gotta Move Faster", penned by up and coming Hip Hop artist Sean Kingston, will reference Intel and its Centrino product.

While Sean Kingston is definitely a poster child for a new tech and gadget hip hop generation, will brand placement in his song do much for Intel's branding? time will tell...

 
 
 

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Re: Intel Turns to Hip Hop for Brand Placement

mallory-smith
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December 2007

wow, i wish this would have been around when i wrote my senior paper about product placement. good find
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