I guess we'll see what the EU has to say in about another 2 and half months. I personally don't do much work in pay-per-click advertising so I wonder how this will really impact marketers that do. Is the value differences between competitors in the space that great, or are they just worried that Google, the monster, will get bigger. I mean the way I see it, Google is either going to dominate the space in about 3 t0 5 years and potentially kill the market share of companies like DoubleClick or buy them now, and avoid having to include "market take-over" in their growth strategy. To me it's a win for DoubleClick, because they are now being taken off of Google's radar, and out of the line of fire. Just a thought. Thanks for the news!