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7 SEO Techniques That Google Smashed in 2007

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7 SEO Techniques That Google Smashed in 2007
	by Woods (January 2008) (rank 73rd) See the full news item

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The SEO playbook changes fast. Really fast. Best practices shift on a monthly basis, and time-honoured methods can become obsolete and dangerous – literally overnight.

Reciprocal links. In May of 2007, Realtors who relied heavily on reciprocal links started to sob as -30 penalties were dished out by Google, harming their business. It became clear that the decade-old tradition of reciprocal links programs was over. Done. Finished. Time to get one way links.

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