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From SEOBook:

"The web levels the playing field, allowing individuals to compete with larger corporations, largely through the smaller players making dirt public and launching viral marketing campaigns around issues. Because there is a publisher publishing every opinion and angle, it is easy to discount just about everything, especially attempts for new market participants to become remarkable.

2008 will probably be a nasty year for online content quality, as the true flaws of PageRank and the selfish nature of bloggers with new found power shine brighter than ever, feeding off one another. Blogs that once acted as hubs spotting good ideas and sending visitors to them will now take your best ideas, reformat them, add a bit of original content, drop the attribution, and get the pageviews they need to get paid. Where they once linked at your new content look for them to link back to their recent greatest hits from 2 days ago. Every post builds off the last. Every blogger for themself. :)"