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Online financial services interactions have a reputation for being dull, complex, and misleading. But Capital One’s new credit card selection tool, Card Lab, is chipping away at that image. | ||||||||
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January 2008 Totally agree Matt - this is a complex issue however as many financial institution clients have a reserved attitude when it comes to the user experience. They have also often invested heavily in an existing integrated application process and are loathed to trash it to try something new.
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January 2008 Never a truer word was spoken Mark!
But like any business, when financial institutions see the cold hard stats of increased conversion rates, reduced bandwidth consumption, improved end user experience and ultimately greater brand recognition they often change their tune! Additionally, you might be surprised to hear that financial institutions are proving to be some of the main trail blazers in the whole Web 2.0 space when the penny finally drops regarding improving end-user/customer experience. In most cases, if these organisations have invested (properly) in an n-tiered architecture of their systems, incorporating a rich UI front end to their existing back-end is not a huge undertaking. Especially when technologies such as AJAX, Flash/Flex, and AIR are involved  Reply
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(January 2008) (
