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Topshop Marketing using Facebook

by JennyGray Prodigy(January 2008) (rank 35th)

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Topshop have added an application to facebook in which users can rate their products.  Users can post 'love it' or 'lose it' votes against items chosen by friends.  Friends can share, comment on and pass around clothes.

 

Clever marketing.  The FashionFix application is essentially an online catalogue in which Topshop can promote their wares.

 

Check it out at http://www.facebook.com/apps/application.php?id=18945128320

 
 
 

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