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Google Dumps Incredimail and Sends Its Share Price into Free Fall

by rene-lemerle Expert(January 2008) (rank 5th)

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Google has dumped one of its AdSense partners IncrediMail, in a move which sent the email software developers share price plummeting 45%. Google blocked ads appearing through the IncrediMail search results and has disabled their account - with no reason made public at this stage.

While IncrediMail seeks alternative arrangements with Google and other advertising networks - the AdSense revenue which made a significant revenue contribution to the company in 2006 and 2007, will  remain out of bounds at this stage. This move by Google highlights the risks associated with placing most of your "revenue eggs" in one basket.

 
 
 

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