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Testing ad copy on Google is a must, but here's why too much testing and tinkering can actually bring your QS down. | |||||||
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4.00 (Good) Vote:
January 2008 Thanks kjripp that is a great link with some great advice. Worth adding to the PPC education question as a link. Reminds me of the old Direct Marketing theory on the power of creative in the mix - forgive me I'm rusty but here goes: 400% target market 200% product 100% offer 50% creative - and yet it was so tempting to spend all your efforts on this I imagine PPC is similar - your audience is essentially your keywords and the ROI impacted by your bid strategy so probably best as the article suggests... the benefits that flow into smart, subtle adjustments to bid strategy, scrutiny of search strings and match types, and extra attention to the performance changes going into and coming out of a holiday generate much greater return on the investment of time.
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