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Are Facebook Application Users Worth $1.40 a Piece?

by bansi Prodigy(January 2008) (rank 25th)

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As a publicly traded company, SNAP Interactive (formerly eTwine Holdings), the company behind Facebook apps “Meet New People” and “Are You Interested?” is required to file their earnings every quarter with the SEC. Thus, we’re able to get a peek into how much money Facebook applications are actually generating.

 
 
 

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Re: Are Facebook Application Users Worth $1.40 a Piece?

georgebounacos
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January 2008

Interesting.  I thought that might be the conclusion based on your headline.  If I'm Capital One with a secured card offer or Carmax with a glut of inventory, I'll pay $1.40 for qualified traffic all day long. Yes, I know you can't qualify well on Facebook, but I have a heckuva lot more to target than I do in most kw-based search campaigns.  Good find and post here!

George
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