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Free Webinar: Online Marketing Strategies - What To Learn From Christmas '07
	by Linda (January 2008) (rank 28th) See the full news item

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Next Thursday (January 24, 2008), I'm teaming up with ecommerce expert Jason Billingsley, VP of Innovation for Elastic Path Software to present a free Webinar: “12 Things Retailers Must Learn from Christmas '07” on January 24, 2008.

We're going to share tips and techniques that will improve all your holiday marketing campaigns, from Valentine’s Day to Hallowe’en and beyond.

You’ll learn strategies for planning, promotion and measuring campaign performance including:

Search Engine Optimization
New Traffic Opportunities
Effective Holiday Merchandising
Email Marketing Tips
Messaging and Calls to Action
International Optimization
Analytics: Which Metrics Matter and Which Are Misleading
And much more.

The Webinar is geared towards ecommerce but online marketing consultants, affiliate marketers and even service marketers will benefit from the discussion. Attendees will have an opportunity to ask questions during this 60-minute session.

Event: 12 Things Retailers Must Learn from Christmas '07
Date: Thursday, January 24, 2008
Time: 9:00 am PST, 12:00 pm EST
Speakers: Linda Bustos, Emerging Media Analyst, Elastic Path Software
Jason Billingsley, Co-Founder and VP of Innovation, Elastic Path Software
Register: http://www.elasticpath.com/events/holiday-ecommerce/

You can also catch our previous Webinars, including social media marketing with Neil Patel and SEO for Retailers with Stephan Spencer.

About Linda Bustos and Elastic Path Software

I'm the Emerging Media Analyst and resident blogger for Elastic Path Software. I write daily for Get Elastic, our ecommerce blog.

Elastic Path Software provides ecommerce software and services designed to help online retailers sell more and work less. Over 180 companies worldwide have chosen Elastic Path for their ecommerce sites including Samsonite, Aeroplan, Ted Baker, Vancouver 2010 Olympic Store, Bond & Bond, Makeup.com and Cotswold Collections.

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