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Today, the Web Analytics Association (WAA) announced the results of its 2008 Industry Outlook Survey of over 500 marketing and analytics professionals. The survey results, presented in a WAA webcast today at 12:00 p.m. EST, uncover unique insights about the major issues, challenges and investments in web analytics in 2008. Overall, nearly 70 percent of respondents indicated that they plan to increase their spending on web analytics in 2008. | ||||||||
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(January 2008) (
